They are already doing this. Aldi raised their Elevation protein bars by a few pennies, compared to the competition raising prices by dollars; BUT they dropped in size by a THIRD. So people think they’re getting a great deal, but are only getting 2/3 of the product they used to.
They are already doing this. Aldi raised their Elevation protein bars by a few pennies, compared to the competition raising prices by dollars; BUT they dropped in size by a THIRD. So people think they’re getting a great deal, but are only getting 2/3 of the product they used to.