YouTube promotes clickbait because it gets more engagement than other videos. Even if people comment on it to say it sucks or it’s wrong, bad, distasteful, doesn’t matter. That means, ad bids on these videos go for a higher amount because more people see them. As an advertiser, would you rather want your ad to play on the 20 click video from some obscure channel that infrequently puts up videos of varying focus or would you want them to show on the YT-play-button-in-the-background, engagement-optimized video?
Long gone are the days when YT was a video sharing platform. It’s a giant marketplace and the fanciest shop with the loudest criers gets the promotion while visitors are the product.
YouTube promotes clickbait because it gets more engagement than other videos. Even if people comment on it to say it sucks or it’s wrong, bad, distasteful, doesn’t matter. That means, ad bids on these videos go for a higher amount because more people see them. As an advertiser, would you rather want your ad to play on the 20 click video from some obscure channel that infrequently puts up videos of varying focus or would you want them to show on the YT-play-button-in-the-background, engagement-optimized video?
Long gone are the days when YT was a video sharing platform. It’s a giant marketplace and the fanciest shop with the loudest criers gets the promotion while visitors are the product.
As an advertiser in YouTube, I’d… just question my life choices, to say the least.