While I am quite excited about the Walton Goggins-infused Amazon Fallout series, the show debuted some promo art for the project ahead of official stills or footage and…it appears to be AI generated.
While I am quite excited about the Walton Goggins-infused Amazon Fallout series, the show debuted some promo art for the project ahead of official stills or footage and…it appears to be AI generated.
The fun part here though is they dont have copyright on that art. If any of the “stock AI footage” becomes iconic, its public domain.
Dicey spot for a studio to be in, but it does save some bucks, so they are plowing ahead.
You should consult with a lawyer first. The amount of misinformation circulating on the Internet about how AI art is all public domain is enormous. That recent court case (Thaler v. Perlmutter) that made the rounds just recently, for example, does not say what most people seemed to be eagerly assuming it said.
im also someone who has been misinformed on the AI art copyright status. could you explain how it actually works or link to a resource that does? i tried searching around for a bit but couldn’t find a clear consensus on it.
There isn’t anything conclusive yet because there’s still very little legal precedent. There was a case where someone made a comic which was essentially machine art with text over it, and there was one where the creation was completely unguided. In both cases they were denied protection because not enough human input was used.
There has yet to be a case where there was a greater amount of human input, such as using a method like controlnet to guide composition.
I think it will eventually come down to proving that a work involved significant human guidance rather than just luck.
I should note that in the case of the comic, the text would still be fully copyrighted because it was written in a conventional way. So someone couldn’t simply republish the comic, the comic as a whole would still be copyrighted. And also as I recall that wasn’t a thing decided by a court but rather just by the copyright office, which is the lowest rung on the deciding-what-the-law-actually-means ladder.
In the specific case of Thaler v. Perlmutter, Thaler was making some strange claims that were pretty obviously wrong IMO and the judge was basically forced to rule that the art was public domain because every other option was kind of nonsensical.
Basically, Thaler was arguing that the AI itself should hold the copyright to the art that it had generated, and that since he was the one who had run the AI he should be assigned the copyright as a work-for-hire (like if you employ an artist in your company to make art for you, the company is assigned the copyright). Thaler was insistent that he himself didn’t “make” the art.
So the judge quite reasonably went “AIs are not legal persons like humans or companies are, and in order to hold a copyright you must be a legal person. So the AI itself cannot be the copyright holder. Thaler has explicitly stated that he himself is not the copyright holder. That means that in this case there is no copyright holder for this piece of art. No copyright holder means public domain, so this piece of art is in the public domain.”
The common argument for people who aren’t just trying to make some kind of strange point about AI personhood like Thaler apparently was is that the AI is a tool that a human is using to make art, like a paintbrush, and so the human that used the AI is the copyright holder. As far as I’m aware this argument is far less settled because it actually requires some thought, as opposed to Thaler’s which was pretty straightforward to come to a conclusion of “this is silly” about.
It will be really interesting to see how the case law develops. Personally, I am more interested in things on the IP side. A lot of lawyers I work with currently view LLMs like a shredder in front of a leaf blower. Which, it kind of is.
Neither do they have copyright of the stock art they used to purchase. The complete piece, however, including pip boy, is not AI generated. Someone put this together, put effort into it, which easily qualifies it for copyright protection, even if the background is AI generated instead of bought stock art.
If you’re talking about that recent legal case, look again. The artist made the claim that the AI was the sole author, but that he should own the IP. I think the vast majority of people would claim that, in it’s current state, the AI is a digital tool an author uses to make art. The recent ruling just reconfirm that A machines aren’t people, and B you can’t just own another author’s work.