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It’s called Champions Tactics and it sure looks like…something.

Three years ago, Ubisoft promised it would start making its own blockchain games. Now it appears to have done it, having stealth-launched a full-blown web3 game last week called Champions Tactics: Grimoria Chronicles on PC.

Champions Tactics is billed as a “PVP tactical RPG game on PC”, and is both developed and published by Ubisoft. It involves collectible figurines of various warriors from the in-game fantasy world of Grimoria, which players assemble into squads of three and then battle in turn-based combat that looks oddly reminscent of Darkest Dungeon, of all things. It’s not evident from the trailer that this is a web3 game at all, but a quick glance at the game’s website or even its official X/Twitter page reveals this immediately.

The web3 comes into play as a method of collecting figurines to battle with. When you first start the game, you’re given some temporary figurines to play with, but you’ll eventually need to either purchase actual figurines, aka NFTs, from other players using either in-game gold or cryptocurrency, or craft your own using the “Forge” system which also requires either in-game currency or crypto. At the time of this piece, five days after launch, the in-game marketplace has figurines for sale ranging from around $7 to a whopping $63k for something called a “Swift Zealot”. That said, just because a figurine is listed for that much doesn’t mean people are paying that much. The next-highest listed champion currently runs around $25k, and while a handful more cost thousands the high-end stuff mostly appears to be capping around $335.

Champions Tactics is free to download, though you have to have a Ubisoft account and a supported blockchain wallet to actually play it. While it appears you can technically play the game entirely for free without ever engaging with NFTs using in-game currency, the viability of this strategy is likely going to be dependent on how the prices for actually powerful characters fluctuates over the game’s lifespan. It’s a PvP game, with no campaign and no PvE beyond a “Training” mode, so free-to-play players will inevitably be at the mercy of people willing to engage with the NFT marketplace and spend real money to buy or forge the absolute best champions — a real pay-to-win dilemma.

One other limiting factor in playing Champions Tactics is its age rating. Ubisoft lists the game as Adults Only, and restricts players who have not confirmed they are 18 or older from playing. Oddly, while Ubisoft is using the ESRB’s rating category, Champions Tactics doesn’t appear in the ESRB’s online database listing all games with ratings and why those ratings were issued. IGN has reached out to the ESRB for comment and clarity on what’s happening here.

Despite the fact that Ubisoft is doing basically exactly what it said it was going to do, it seems odd that the company is going all-in on web3 like this now. Whatever gamer enthusiasm for NFTs and blockchain there was in 2021 has died down significantly, with companies like Mojang and Valve outright rejecting them, EA backpedaling on an initial enthusiasm, Sega determining it’s boring, and GameStop’s own efforts outright failing. Even Ubisoft’s own past efforts with NFTs have largely failed to resonate and subsequently gone quiet.

All of which maybe explains why Ubisoft has been, not necessarily secretive, but not exactly loud about this game in front of what most would consider mainstream gaming audiences. Champions Tactics was announced back in June of 2023 and various news items have floated out over the last year about its progress, largely reported at outlets focused on web3 and NFT news. But it wasn’t exactly headlining with this game at Ubisoft Forward or anything.

Our shared goal is to explore new ways to play alongside bringing more value to players based on empowerment and ownership

Even the companies who are still pushing the technology have yet to answer ongoing concerns about its frequent use in and as scams, its potentially massive environmental impact, and perhaps most critically for gaming, how blockchain technology is good or useful for video games in the first place. Ubisoft, to its credit, has expressed concerns before about the environmental impact of NFTs, and the blockchain that Champions Tactics uses (Oasys) claims to be “environmentally friendly”. But fundamentally, Ubisoft’s perspective on the tech seems surprisingly bullish; the vice president of its Strategic Innovation Lab seems to think gamers just “don’t get it.” Whether or not they can be made to “get it” via games like Champions Tactics remains to be seen.

We reached out to Ubisoft for comment on the game ahead of this piece’s publication. We asked them for any information on the Adults Only rating and its absence from the ESRB website, as well as for general comment on why Ubisoft is continuing to pursue a web3 strategy and if it intends to continue to do so in the future. Francois Bodson, studio director at Ubisoft Paris, responded as follows:

The team inside the Ubisoft Paris studio developing Champions Tactics: Grimoria Chronicles partnered with Ubisoft’s Strategic Innovation Lab and Oasys to ensure that our use of blockchain was done in service of delivering new and innovative gaming experiences for our players. Our shared goal is to explore new ways to play alongside bringing more value to players based on empowerment and ownership. Champions Tactics offers deep strategic gameplay featuring unique in-game assets and several exciting innovations. These include millions of procedurally generated figurines, each with distinct stats, assets shaped directly by players’ choices, and an open marketplace letting players compose their teams on a peer-to-peer basis —much like a physical trading card game. For months, we have collaborated closely with our community through events and beta phases to build and refine Champions Tactics. We’re excited to keep expanding and enhancing the experience together.

Ubisoft as a whole has been having a rough several years, weathering a steady cadence of game delays, three rounds of layoffs in the last year, a series of AAA releases failing to meet expectations, and general investor frustration. The company recently announced it was disbanding the Prince of Persia: The Lost Crown development team, shifting the team to work on Beyond Good and Evil 2 (a game announced in 2008), and exploring a new Rayman game that would involve series creator Michel Ancel, who departed Ubisoft amid reports (which he denied) he contributed to a toxic workplace at the company. Ubisoft will report its quarterly earnings this Wednesday.