OpenAI is in the position of constantly working on newer bigger shinier models, while saying every model they do release will be the one.

AGI is just around the corner and we promise 3, 4, 4-Scarlett-Johansson, o1, 5 is the one that will be good enough to help you with your homework and legal letters and medical questions and remove the loneliness from your life!

Would be funny if they manage to pop the bubble in the process of trying to go for-profit.