20 years after Mark Zuckerbergā€™s infamous ā€˜hot-or-notā€™ website, developers have learned absolutely nothing.


Two decades after Mark Zuckerberg created FaceMash, the infamously sexist ā€œhot-or-notā€ website that served as the precursor to Facebook, a developer has had the bright idea to do the exact same thingā€”this time with all the women generated by AI.

A new website, smashorpass.ai, feels like a sick parody of Zuckerbergā€™s shameful beginnings, but is apparently meant as an earnest experiment exploring the capabilities of AI image recommendation. Just like Zuckā€™s original site, ā€œSmash or Passā€ shows images of women and invites users to rate them with a positive or negative response. The only difference is that all the ā€œwomenā€ are actually AI generated images, and exhibit many of the telltale signs of the sexist bias common to image-based machine learning systems.

For starters, nearly all of the imaginary women generated by the site have cartoonishly large breasts, and their faces have an unsettling airbrushed quality that is typical of AI generators. Their figures are also often heavily outlined and contrasted with backgrounds, another dead giveaway for AI generated images depicting people. Even more disturbing, some of the images omit faces altogether, depicting headless feminine figures with enormous breasts.

According to the siteā€™s novice developer, Emmet Halm, the site is a ā€œgenerative AI party gameā€ that requires ā€œno further explanation.ā€

ā€œYou know what to do, boys,ā€ Halm tweeted while introducing the project, inviting men to objectify the female form in a fun and novel way. His tweet debuting the website garnered over 500 retweets and 1,500 likes. In a follow-up tweet, he claimed that the top 3 images on the site all had roughly 16,000 ā€œsmashes.ā€

Understandably, AI experts find the project simultaneously horrifying and hilariously tonedeaf. ā€œItā€™s truly disheartening that in the 20 years since FaceMash was launched, technology is still seen as an acceptable way to objectify and gather clicks,ā€ Sasha Luccioni, an AI researcher at HuggingFace, told Motherboard after using the Smash or Pass website.

One developer, Rona Wang, responded by making a nearly identical parody website that rates menā€”not based on their looks, but how likely they are to be dangerous predators of women.

The sexist and racist biases exhibited by AI systems have been thoroughly documented, but that hasnā€™t stopped many AI developers from deploying apps that inherit those biases in new and often harmful ways. In some cases, developers espousing ā€œanti-wokeā€ beliefs have treated bias against women and marginalized people as a feature of AI, and not a bug. With virtually no evidence, some conservative outrage jockeys have claimed the oppositeā€”that AI is ā€œwokeā€ because popular tools like ChatGPT wonā€™t say racial slurs.

The developerā€™s initial claims about the siteā€™s capabilities seem to be exaggerated. In a series of tweets, Halm claimed the project is a ā€œrecursively self-improvingā€ image recommendation engine that uses the data collected from your clicks to determine your preference in AI-generated women. But the currently-existing version of the site doesnā€™t actually self-improveā€”using the site long enough results in many of the images repeating, and Halm says the recursive capability will be added in a future version.

Itā€™s also not gone over well with everyone on social media. One blue-check user responded, ā€œBro wtf is this. The concept of finetuning your aesthetic GenAI image tool is cool but you definitely could have done it with literally any other category to prove the concept, like food, interior design, landscapes, etc.ā€

Halm could not be reached for comment.

ā€œIā€™m in the arena trying stuff,ā€ Halm tweeted. ā€œSome ideas just need to exist.ā€

Luccioni points out that no, they absolutely do not.

ā€œThere are huge amounts of nonhuman data that is available and this tool could have been used to generate images of cars, kittens, or plantsā€”and yet we see machine-generated images of women with big breasts,ā€ said Luccioni. ā€œAs a woman working in the male-dominated field of AI, this really saddens me.ā€


    • AnalogyAddict@beehaw.org
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      1 year ago

      It would be nice if men learned that attraction doesnā€™t have to mean objectification, and that real women are way better than a cobbled together Frankenstein ā€œperfectā€ monster woman.

      I mean, 99% of these men would have zero chance with a woman half as attractive. They seriously need to start figuring out what WOMEN find attractive instead of wasting their time with empty fantasies if they want to get a real relationship someday.

      • potterman28wxcv@beehaw.org
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        1 year ago

        I really donā€™t like this idea that ā€œmen should figure out what women find attractiveā€. This goes against the idea of being natural - it puts useless pressure on men who are not able to find a partner, as the implicit message is really ā€œYou could not find a partner because you donā€™t know what women find attractiveā€.

        I mean, if I were to say the same sentence but with the roles reversed ā€œwomen should figure out what men find attractiveā€ you would most probably call me a sexist. See the problem?

        Here is what all men should know : attractiveness is a matter of taste. As long as the guy is healthy and respectful, eventually he will find someone. Knowing that, he should get confident and not be afraid to propose dates.

        • AnalogyAddict@beehaw.org
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          1 year ago

          Yeah, I can see how it would be really hard for men to share a small amount of the same kind of pressure that women have been put under.

          • potterman28wxcv@beehaw.org
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            1 year ago

            You imply that men are soft compared to women. Donā€™t you find that sexist?

            My personal take: misogynism should never be tolerated. Same for misandry, because it is no better than misogynism. We should strive for gender equality and treat each others as equals (including non-binary genders).

            Saying how men are inferior or worse than women is never constructive or even helpful against the patriarchy. On the contrary it might even fuel the hate in some persons. Thatā€™s what I think anyway.

            • AnalogyAddict@beehaw.org
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              1 year ago

              Where did I once compare men to women, or say they were inferior? Every comment called out a pattern of behavior, which pattern is the topic of the article.

              • potterman28wxcv@beehaw.org
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                1 year ago

                You did so right here :

                Yeah, I can see how it would be really hard for men to share a small amount of the same kind of pressure that women have been put under.

                If you did not mean to imply that men are inferior to women in regards to pressure then I do not know what you meant

        • potterman28wxcv@beehaw.org
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          1 year ago

          But the application does not ask you whether or not you find the woman attractive

          It asks you whether you want to ā€œsmashā€ her. The same word could be used for a sex doll recommendation application. Thatā€™s objectification

          • mineapple@feddit.de
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            1 year ago

            The same word could also be used to evaluate if you should kill an insect, so whatā€™s the point? It is a short form for: ā€œDo you find given appearance sexually attractive, or not?ā€ That term would be a bit long for a button, wouldnā€™t it?

            • potterman28wxcv@beehaw.org
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              1 year ago

              In that context that word is clearly meant as a synonym to ā€œbangā€, ā€œfuckā€ or penetrate. Definitely not to crush an insect

              There are several words that would be suited to say ā€œyou find her attractiveā€. Like ā€œloveā€ or ā€œlikeā€ or just a heart emoticon. No need to have a paragraph on that button

        • flora_explora@beehaw.org
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          1 year ago

          The point is not that it is bad for men to find any real or AI generated women hot. Thatā€™s totally fine. Whatā€™s problematic is portraying women as objectified (i.e. stripping them of their position as subjects that also have needs and wants) and utterly absurd hypersexualized alterations of what real people look like. This sends the message to everyone (and heterosexual men in particular) that women donā€™t have any personality, no needs or desires of their own as well as forming a very detached idea of what real women actually look like. I would think that this is why we see things like the incel community because they are very much detached from other human beings, i.e. women. So sure, these ā€œwomenā€ who are being ranked arenā€™t actually real women. But that doesnā€™t make the representation of hypersexualized bodies of women less real. The difference is that we donā€™t need to exploit any real people for this. But this website is still participating in shaping our image of what women are. Like porn, where you see a lot of actors doing stuff they would most probably not do if it werenā€™t their job. Still, porn has brainwashed most people into a very different idea of sex, what human bodies look like, how they are supposed to perform and that women have no will, no desire of their own.

        • AnalogyAddict@beehaw.org
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          1 year ago

          No, thatā€™s you projecting. This isnā€™t men finding women attractive. Itā€™s men finding a bunch of pixels on a screen attractive. They arenā€™t real women. If someone is attracted to something that isnā€™t real, or to nothing more than an appearance, thatā€™s a problem. And someone else has every right to find that a major turn-off.

          If thatā€™s what male sexuality is, male sexuality is kind of disgusting. I, personally, think thatā€™s NOT intrinsic to men, and that men can be better and more interesting than that.

          • potterman28wxcv@beehaw.org
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            1 year ago

            If you have ever printed a photo of your SO, havenā€™t you ever thought ā€œYeah they are pretty on that photoā€ ?

            How would it be any different for men who look at a picture of a women ? No matter the medium used (ink, pixelsā€¦).

            Yeah, these pictures do not come from real people. But they do remain pictures. If you look at AI generated images of beautiful landscape, you will still find those landscapes to be beautiful although they have been generated by AI.

            The looks is one of the possible drive for sexuality. Itā€™s probably the most obvious and most accessible one. Now there is a big gap between sexual desire and serious relationships - people can find someone to be sexually desirable (as in, they probably wouldnā€™t say no to a sexual experience assuming they are free to do so) and yet not want to get in relation with them

            I think we should not be rejecting our sexual impulses. We have all the right in the world to find people to be sexually beautiful or not. Itā€™s best to accept it than to say ā€œStop it ! Itā€™s bad to like a woman because of her curves!ā€. However, we should be aware that our impulses are just that - impulses- and that it should never become obsessive ; and we must always remain respectful of the other persons, including their privacy (it would be disrespectful to stare openly at someone just because we find them pretty)

            • AnalogyAddict@beehaw.org
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              1 year ago

              The difference is that a photo of my SO represents a real person in my life. Iā€™m affected by their wants, imperfections, needs and humanity.

              Itā€™s not bad to like a WOMAN. Itā€™s bad to equate a fantasy with a woman, and have a hard time differentiating between them.

              • potterman28wxcv@beehaw.org
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                1 year ago

                I see your point but to me thatā€™s no different than finding movie stars pretty or find a character from a comics to be hot. It even happened to me to find the character of a book to be hot - although thereā€™s no picture, just text. And, honestly, I donā€™t see how thatā€™s bad.

                No, what is bad in that app is not that men get sexual feelings for AI images. What is bad is that thereā€™s this big button ā€œsmashā€ that objectifies women, effectively treating the gender like sex dolls. It also doesnā€™t help because these images are surreal - with features that women do not have in general. If you train your brain to pick up on these fake pics with big breasts, you will perhaps also be selective in real life and find nobody.

                Thatā€™s the two biggest problems I see with that app. But I donā€™t find anything wrong about liking an AI picture by itself.

      • mineapple@feddit.de
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        1 year ago

        So youā€™re saying men arenā€™t allowed to find women attractive that are objectively more attractive then them?

    • Zacryon@feddit.de
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      1 year ago

      conventionally attractive women

      Exactly that propagates and fosters what ā€œconventionally attractiveā€ implicates and imposes unrealistic or unhealthy expectations upon women. Properties, which are completely natural, are considered ā€œuglyā€, e.g. hair on legs, arms and arm pits or a ā€œnormalā€ and perfectly healthy amount of body fat. Women start developing severe mental health issues from a young age and - in extreme cases - risk their lives by trying to fit those images.

      This is, however, not only a problem of AI generated images alone, but a problem of society and media in general.

      Furthermore this is not just the case for women, but also for men. Although it is more prevalent with women, if I am not mistaken about the numbers, and has a history almost as old as humanity itself.