BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
I actually am, usually companies force their shit down the consumers throats and they happily gulp it down, buying their new products when they come out as well. This is a pleasant surprise to me
Yeah I thought this would go down like the netflix login clampdown - people online rally against it and say they’ll cancel Netflix, but in reality their subscriber numbers are up massively
There is a fundamental difference between the two in that the Netflix one has a justifiable reason while the BMW (and Toyota) making things subscriptions when they don’t need to do anything on an ongoing basis to provide that thing is just a money grab.
What surprises me is how often it works given the very simple fact that regular people don’t have effectively infinite money. Who is it that is just eating this subscription pile up and never reaching a limit? “Most people”? That just can’t be it.