Being unfair to large corpos, especially ones doing relatively unimportant things, like entertainment media, is suck a light expression of this pattern.

But it’s everywhere. It’s the fundamental mechanics of social media and it’s rippled out into relegitimizing a whole bunch of very bad things, up to and including the rise of fascism. We’re all just broken inside in a very particular way that enables that sort of mob behavior and the alienation and exposure from social media means we’re always in this weird mob mode for these things, even when we’re being super articulate and relaxed and casual.

It’s terrifying and we aren’t honest enough about it. Forget Ubisoft, they don’t matter. All social media was a mistake for much, much bigger reasons, but it’s weird to see it materialize around something so trrivial