For me, it’s a few things.
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A way to burn time that doesn’t feel like a digital sugar rush.
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Support, camaraderie, and kindness, primarily from /r/stopdrinking.
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Niche stuff, like ideas for local hiking and backpacking trips, propaganda posters, and kayaking info.
That’s probably how this will end up too if it takes off in the same way Reddit did though.
You either die a 9gag or you live long enough to become a 4chan