British sprouts, carrots, potatoes, swedes, parsnips and shallots have now all been priced at 5p,.

Now, I know we’re Scots and greens are weird. But there’s nae excuse with 5p veg! Blanche those carrots, honey that parsnip, roast those tatties, and even that token sprout

Looks like I know where I’m daein the big shop

  • Zombie@feddit.uk
    11·
    2 个月前

    Despite the significant promotional prices, farmers will still receive the same payment.

    Fuck aye! It’s big shop day ihmorn as well

  • CompactFlaxEnglish
    4·
    2 个月前

    I’m not sure what the angle is here because companies rarely do things that benefit both customer and the company but this seems to be a very good thing.

    Veg are always expensive for grocers (special handling and storage, and they go off fast) but I guess it guarantees they won’t have any leftovers come Christmas!

    • HakFoo@lemmy.sdf.org
      2·
      2 个月前

      Loss leader. You come in for the 5p potatoes, they lose 75p on them, but make it up on the higher margin £20 meat unit and £6 pastry.

      Or simply aggressive brand building long-term. This may draw customers who have never visited a Lidl before with the hopes thry’ll say it’s worth coming back.

    • Zombie@feddit.uk
      1·
      2 个月前

      A loss leader (also leader)[1] is a pricing strategy where a product is sold at a price below its market cost[2] to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a “leader” is any popular article, i.e., sold at a low price to attract customers.[3]

      https://en.wikipedia.org/wiki/Loss_leader

      Get you in for the cheap veg and hope you’ll buy your turkey, pigs in blankets, booze, etc while you’re there at the same time.

      • CompactFlaxEnglish
        1·
        2 个月前

        Well, yes, but loss leaders are more commonly some kind of trash not open ended healthy food!

        • Zombie@feddit.uk
          3·
          2 个月前

          Good guy Lidl?

          They do seem to try and buck the trend of other supermarkets quite a bit. German companies also tend to focus on long term growth over short term profits more than most. I would assume this is an attempt to garner goodwill and gain a loyal customer base. Lidl have been the underdog for a long time but they’ve been eating up market share and perhaps think it’s about time to try and flex their muscles a bit and get a surge of new customers, goodwill, and loss leader profits all at the same time.

          Considering they’re a capitalist megacorp I do find them to be far more reasonable than their competition.

          Tesco have created a caste system between those who have and don’t have a clubcard.

          Sainsburys, Morrison’s, and Asda treat everyone like a thief with facial recognition cameras and barriers everywhere.

          Aldi pump everything with so much palm oil I feel it dripping out my pores.

          Lidl are the only major supermarket to still treat their customers with a modicum of respect.

          • Fluffgar@sh.itjust.worksEnglish
            2·
            2 个月前

            Regarding Tesco’s. If you’ve a screenshot of a pal’s card’s barcode thay should work just as well as having a card yourself. If you find yourself needing to use them.

  • TheLeadenSea@sh.itjust.worksEnglish
    3·
    2 个月前

    That’s pretty cool! I couldn’t tell whether this applied only to Lidls in Scotland, or in England too, from the article.

  • Sturgist@lemmy.ca
    2·
    2 个月前

    Worked with a lad who wouldn’t even eat potatoes. Barely made an exception for bread. His lunch was almost always chicken nuggets and irn bru. He’s 40. At least he openly admitted that his diet was shite, and he had a huge regimen of vitamins and supplements to make up for only eating meat.
    Wouldn’t even eat fruit. Wild stuff.