SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Source: https://www.similarweb.com/website/reddit.com/#overview
Even if 3% is a low number, I guarantee that 3% were reddits more active users and content creators.
If most of the quality content slows to a trickle users will continue to leave and look for more viable platforms.
It’s not 3% of users, it’s 3% of traffic. This could be caused by 0.1% of power users leaving.