Volkswagen says its core VW brand is ‘no longer competitive’ | CNN Business
edition.cnn.com
Volkswagen’s original brand is “no longer competitive,” the company’s brand chief warned Monday, owing to high costs and low productivity.

“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’

  • prettybunnys@sh.itjust.worksEnglish
    11·
    9 months ago

    I’d argue they’ve always done this though, and they’ve made some absolutely amazing cars in the process.

    The corrado, the r32 and the golf r

    They’re all collectors vehicles for enthusiasts.

    I was being tongue in cheek about your statement btw