FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)
- Visa
- adidas
- The Coca-Cola Company
- Qatar Airways
- Aramco
- Hyundai & Kia
- Lenovo
FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)
- Bank of America (Official Bank Sponsor)
- Hisense (Official Sponsor)
- Lay’s (Official Sponsor)
- McDonald’s
- Mengniu
- Verizon (Official Telecommunication Services Sponsor)
- AB InBev / Budweiser (official World Cup beer through 2026)
- Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)
FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)
- Airbnb (Official Supporter for FIFA World Cup 26™ in North America)
- The Home Depot (Official Home Improvement Retail Supporter in North America)
- Diageo (Official Spirits Supporter in North, Central and South America)
- Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)
- Valvoline Global (Official Supporter)
- On Location (Official Hospitality Provider)
- American Airlines (Official North American Airline Supplier)
Double check your beer for AB InBev; they’ve got their fingers in everything. Diageo has a ton too.
I live in a city well known for its beer. So avoiding them will be simple.
If you’re in Canada drinking beer, support the local craft breweries. There are plenty to choose from, and unlike the US most aren’t bought out by the biggest beer makers.