FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)
- Visa
- adidas
- The Coca-Cola Company
- Qatar Airways
- Aramco
- Hyundai & Kia
- Lenovo
FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)
- Bank of America (Official Bank Sponsor)
- Hisense (Official Sponsor)
- Lay’s (Official Sponsor)
- McDonald’s
- Mengniu
- Verizon (Official Telecommunication Services Sponsor)
- AB InBev / Budweiser (official World Cup beer through 2026)
- Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)
FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)
- Airbnb (Official Supporter for FIFA World Cup 26™ in North America)
- The Home Depot (Official Home Improvement Retail Supporter in North America)
- Diageo (Official Spirits Supporter in North, Central and South America)
- Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)
- Valvoline Global (Official Supporter)
- On Location (Official Hospitality Provider)
- American Airlines (Official North American Airline Supplier)
Unilever has their dirty fingers in everything. Really tough to boycott, but I think I’m in the clear.
McDonald’s would have been tough for me personally, but they changed the delivery radius for all their restaurants last year, seemingly to specifically exclude me. So that took care of itself.
I had to stop eating Ben & Jerry’s because of those assholes
Double check your beer for AB InBev; they’ve got their fingers in everything. Diageo has a ton too.
I live in a city well known for its beer. So avoiding them will be simple.
If you’re in Canada drinking beer, support the local craft breweries. There are plenty to choose from, and unlike the US most aren’t bought out by the biggest beer makers.
Visa and Home Depot are my only ones. I’ll work on that.
Visa will be tough.
Is MasterCard any better at all? Are there developments towards an alternative to be accepted across Europe?
Not at all. But is there any other real alternative to either visa or Mastercard?
I haven’t touched Visa or Mastercard (or American Express or Discover or …) in a quarter of a century.
Many European countries have their own national alternatives, but there doesn’t seem to be much interoperability going on between countries.
In Canada: Interac Debit, you don’t get any perks at all (but it is a lot cheaper for the merchant).
From the US: Amex, Discover, DCI, probably aren’t muchbbetter.
Home Depot usually ends up on the wrong side of everything.
this essentially boils down to support small local mom and pop businesses. Cherry picking specific companies is not exhaustive and doesn’t get to the root of the problem.
For me in Europe that is not much of a problem. But elsewhere there are food and services deserts where this may not be feasible.
If you drink then trying to avoid AB Inbev and Diagio will be pretty fucking hard.
Just avoid shit lagers and supermarket whiskies (most of whom are shit too). Almost any independent brewery produces infinitely better beers anyways.
Ah fuck, I was just in ‘watching this in the US’ mode
Most supermarkets in the UK will have a craft section
Same here in France, however most “craft” supermarket beers, unless very local, are actually owned by massive conglomerates. There is/was a huge wave of craft breweries buyouts starting about 10y ago to get their greasy fingers in this juicy market.
Fair point, I live between Spain and the UK and here in Vallecas there’s a brew pub (CCVK) a few streets away which will be good to support!
Also, when being back in the UK, loads of layers seem to have been nerfed at 3.4% or thereabouts. At least on the continent the shitty lagers will be around 5%
If you’re in Toronto or Vancouver (and probably many North American cities) for the WC then there are so many craft beer options, wine options and a handful of spirits. If you want beer brewer suggestions:
Collective Arts (Toronto)
Parallel 49 (Vancouver)
Phillips Brewing (part-employee owned, Victoria BC, sells many varieties across Canada)
You can go large or small, though some bigger beer compnaies like Molson have bought out Creemore/Granville Island so there are a handful of pitfalls, but bars downtown will have craft beer on tap and steakhouses and suburban bars might have some craft cans.
I drink. Tea. Loose leaf. No blends. Preferably from Taiwan.
Ooh! There were actually two names on that list I could boycott, seeing as the rest are ones I’ve unofficially boycotted for well over two decades and began officially and carefully boycotting this summer.
