What do I stand to lose by your company doing research on me?

Nothing really. Most people are fine with it, and it’s ok if you’re fine with it too.

For me it’s just the principle. Honestly my life would be more enjoyable if I could just switch this off but I fucking hate advertising. It really, really bothers me on an uncomfortable level. Basically, I want to choose the products and services I’m interested in engaging with at any time, I do not want products and services to be proposed to me.