• ColeSloth
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    10 months ago

    It is now, but not when they started taking over back in the 1980’s. They started off by being cars that were cheaper. Their prices rose as they started to get a positive name for themselves.

    I remember Kia coming into the US market with a somewhat similar playback, but they entered back when many other makers weren’t having poor quality/lifespan vehicles. Mid 90’s kias were cheap as snot so they got some sales. But it didn’t bode well for them as people started to notice they weren’t built to last very long, and then they started to go bankrupt (Korean financial crisis) and Hyundai bought them/bailed them out. Then they still stayed cheap as snot in the US, but gradually improved in quality. As they started getting a slightly better name for themselves they’d keep upping the price and keep upping the quality. Nowadays they aren’t much cheaper at all than a lot of manufacturers, but they also aren’t much behind in quality, either. Had they been able to enter the US market a decade sooner, they could have really had a leg up.