On the day before the Reddit blackout began on June 12th, Similarweb logged more than 57 million daily visits to the platform.
On the day before the Reddit blackout began on June 12th, Similarweb logged more than 57 million daily visits to the platform.
I had wondered about this. I figured that all of these surveillance capitalist adtech/analytics companies would have to have some metrics on this.
What would be really nice to know is how the numbers look now that the blackout has been over for a while. A 6.6% drop is pretty tiny if it only lasted a day or two.
Keep in mind too that is traffic. Social sites like 90% of the users are drive by, like 10% are significant contributors, and 1% are the big contributors. Contribution is not high traffic but it is what makes the site go. You kind of know this be cause they said the average visit to Reddit is like 7 minutes. These are not contributors.
So reddit may have 430 million active users, but 43 million contributors, and 4.3 million big contributors. They just pissed of the 4.3 million that contribute the majority of the content. Maybe some of the 43 million.
On the other hand presumably Reddit revenue is all about views. So from their view end, that has not changed much.
No one likes a 6% loss. Not in revenue and not regarding ad effectiveness either. Although I’m guessing a lot of the people here are part of the adblocking crowd.