I count 306 seats where Labour are 1st and the Conservatives 2nd, or Conservatives 1st and Labour 2nd.
In the other 326 seats, either the Lib Dems, Reform, Greens, SNP, Plaid Cymru or independents are a top two party. Where most voters live, the traditional Labour vs Conservative debate is no longer the relevant one.
Surely this can be solved by randomizing the order they appear on the ballot for each person? Then the impact would be negligable