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Amazon Studios recently reversed its approach, giving commercial films like Ben Affleck’s “Air” significant time in theaters before releasing them to streaming subscribers.

But Apple, with its deep pockets, reputation for secrecy (it doesn’t share streaming subscriber numbers and declined to comment for this article) and interest in controlling all components of its ecosystem, has surprised some with its willingness to team up with others to market its films to moviegoers.

That would be a tough beginning even for a film by Mr. Scorsese, whose movies traditionally have staying power in theaters and often eventually gross close to five times what they brought in on opening weekend.

But “strong reviews and Mr. DiCaprio’s own box office history — especially with Mr. Scorsese — provide ample amounts of good will for audiences,” he added, and work in the film’s favor.

“The market hasn’t had a high-profile film targeted toward adults for a while.” (“Oppenheimer,” with a similar run time and equally serious subject matter, defied odds this year and earned $942 million worldwide.)

“I’d be surprised if they take a single-studio approach for distribution,” said Tim Bajarin, chief executive of Creative Strategies, a high-tech research firm based in Silicon Valley.

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