Volkswagen says its core VW brand is ‘no longer competitive’ | CNN Business
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Volkswagen’s original brand is “no longer competitive,” the company’s brand chief warned Monday, owing to high costs and low productivity.

“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’

  • nomecks@lemmy.worldEnglish
    2·
    1 year ago

    My wife is the VW fan. If I’m going to pay Audi money for a VW, it’s going to be an Audi.I guess that’s probably another problem with VW, they’re creeping into the BMW/Audi/Mercedes space while selling you a VW level car.

    • prettybunnys@sh.itjust.worksEnglish
      11·
      1 year ago

      I’d argue they’ve always done this though, and they’ve made some absolutely amazing cars in the process.

      The corrado, the r32 and the golf r

      They’re all collectors vehicles for enthusiasts.

      I was being tongue in cheek about your statement btw