Apple, Samsung, Google etc. all have their own ecosystems and gadgets like Phone, Earbuds, Watches, Tablets, Laptops work better with each other or at least they are saying so. Do you make your purchasing decisions based on the above mentioned ecosystem preference or otherwise.
It definitely is a major consideration, mostly because things work more seamlessly when they belong to the same ecosystem. With my past experience, it is very difficult to switch from one to the other and that is why I’m consciously making an effort to rely more on open hardware/software.