Actual Ad Link: https://www.instagram.com/microsoft365/p/C7j8ipnxIiI/?img_index=1

 

Awesome article about the ad which sums it up nicely:

https://justinpot.com/watch-me-be-in-three-meetings-at-once/

Three meetings at once. It’s so funny that, when I saw people making fun of it, I assumed it was a meme or an Onion parody. Nope: Microsoft really did run this as an ad on Instagram. This is what they think we want from their supposedly world-changing technology: the ability to attend more meetings.

Now, Copilot’s ability to transcribe a meeting and highlight the key points is cool, and in theory it could make meetings more efficient. It’s easy to imagine, in a healthy work culture, where that gain in time allows people to spend more time doing the actually productive parts of their job.

Instead this ad assumes the opposite will happen. It imagines a future where we use our efficiency gains to attend more meetings. Economists sometimes talk about how the current crop of technology hasn’t lead to commensurate productivity gains—it’s a bit of a mystery in some circles. I would hold up this ad as the explanation: we are all, as a society, using the efficiency gains to attend more pointless meetings.

  • sudo42@lemmy.world
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    1 month ago

    What this will mean is middle management will fire all the line managers. Your only contact with management will be through one of their AI’s.

    [Robot Voice] Work harder! Your vacation is denied. Don’t bring me problems, bring me solutions! There’s no way your solution will work. Drive this bus off the cliff or find another job! Write a 15-page self-assessment of your accomplishments this quarter. Your performance review is 0 out of 5. Your pay is cut 10%. No, I did not read your self-assessment. I didn’t have time. Our company has failed. I’m giving myself a $2M severance. You are fired.

    • oce 🐆@jlai.lu
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      I already had our CEO send us a speech video of him made with ML during a all-hands, although he said just afterwards it was made with ML. I fully expect this to become the norm in the future, even if we can tell the uncannyness for a while, they will not care.

      • Valmond@lemmy.world
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        1 month ago

        Iike those encouraging videos of N+5, N+6 and all the way up to N+13 (been there, sleeped through them).

        Who actually listens to the dravel? Is it just so bosses can feel meaningful?

  • Aviandelight @lemmy.world
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    1 month ago

    So Copilot is going to make me a transcript of a meeting that could have just been an email to begin with? Brilliant.

    • deweydecibel@lemmy.world
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      No, it’s going to make assumptions about what was important in that meeting and try to bullet point it. And that won’t actually work well enough to count on, and if it misses something, you won’t know.

      I also can’t imagine many managers will be happy about this, because the whole point of calling a meeting is that they want your attention. After a manager ends up lecturing a meeting full of bots a couple times, and someone misses something that was brought up in a meeting they ostensibly attended, they’ll complain, and IT will be instructed to block it.

      And I can’t exactly blame them, honestly. I’m not fan of unnecessary meetings but if I’m managing a team of people, I’d want to know I’m engaging with them, not Copilot.

      And as an employee, I’m not about to let an AI be caught doing any part of my job, because that’s just giving management “ideas”

    • phoneymouse@lemmy.world
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      It’s going to be a bunch of AIs sitting around spewing bullshit since all the humans sent their AIs to the meeting.

    • Ech@lemm.ee
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      I remember when llms were used to simulate subreddits as a singular entity leading to pretty funny results. Wish we could’ve put a pin in it there.

      • solsangraal@lemmy.zip
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        1 month ago

        it was never about making anything better for you. no one’s talking about the fact that all these employers are demanding RTO while also increasing VIRTUAL meetings

        • octopus_ink@lemmy.mlOP
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          it was never about making anything better for you.

          And that’s why it’s posted here.

  • Yardy Sardley@lemmy.ca
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    I already don’t trust AI, there’s no way I’d want it to be the arbiter of potentially critical job-related information in a workplace. For probably less money than licensing and running an AI, a company could just hire a stenographer to sit in meetings all day, take notes, and send those notes to concerned parties. Better yet, why not get certain people to send info directly via email, instead of scheduling a bunch a pointless meetings. How’s that for innovation

    • Mirshe@lemmy.world
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      Right? If an LLM can transcribe all the useful information out of a meeting, it stands to reason that the entire meeting could just be boiled to an email, instead of enabling middle managers to feel useful by tying up other people’s time.

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    It’s easier to understand this through the lens of the bosses who actually buy this technology. They’re only in meetings. They kind of assume that’s what their workers do, too. They want their workers in more meetings; if that’s all you’re doing, it sounds like being productive.

    The workers aren’t buying copilot, and the people who are buying it find this somewhat convincing.

    • suction@lemmy.world
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      Matches my experience in bigger companies. People who have a “mostly meetings and PowerPoint” job think that sitting in meetings is real productive work. They assume anyone who sits in front of a computer but not in a meeting is probably not busy enough and their job could be outsourced to India.

  • thejml@lemm.ee
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    1 month ago

    Even the woman on the ad looks “whelmed” and disappointed in the world of tech. I feel like behind those eyes there are thoughts of quitting and moving to Idaho to raise sheep.

    • Yardy Sardley@lemmy.ca
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      Definitely looks like the AI has been sending her transcripts of the vacation it’s been attending with her family.

    • MelodiousFunk@slrpnk.net
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      Uh, I think she may be a bit too “ethnic” for the vast majority of Idaho.

      Disclaimer

      Please note that I am not condoning this sentiment, merely calling out Idaho for being majority backwoods regressive.

      • Tregetour@lemdro.id
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        It’s quite accurate: Microsoft consulted its ethnographic map of the world for marketers, and it clearly shows black, white, brown and yellow faces predominating on every continent.

  • Signature_________@poeng.link
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    Copilot’s ability to transcribe a meeting and highlight the key points

    And then send it as an email to all participants. 😂

    • RBG
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      1 month ago

      Or sending a meeting invite to talk with AI voice about the key points.

  • NounsAndWords@lemmy.world
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    1 month ago

    It makes sense if you assume it’s actually targeted at managers who want their employees to be in three meetings at once.

  • Gork@lemm.ee
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    1 month ago

    Not exactly related to this, but I can’t wait for our eventual AI avatars to sit in meetings for us so they can lay us off and have our AI avatar literally take our job, likeness, and persona.

    • Dagwood222@lemm.ee
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      There’s a montage scene in ‘Real Genius’ where a student is going through freshman year at a college. The first time he goes into a particular classroom there are ten students one one tape recorder. Each time he arrives there are more recorders, until finally there’s nothing but recorders and the professor has left a tape machine of his own to play the lecture.

      Yes, Val Kilmer was in another movie besides Tombstone!

    • boeman@lemmy.world
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      1 month ago

      I’ve been working to find a way to give my personal to AI. toxic assholery for everyone

  • rockSlayer@lemmy.world
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    What you see is a dystopian view of the direction we’re headed with AI due to capitalism. What I see is another way to keep 3 bullshit jobs without being able to wfh

    • eatthecake@lemmy.world
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      Don’t forget to copyright yourself.

      I predict that they will track everything everyone does and make a borg ai out of their employees.