The newest midsize crossover in Stellantis’ European lineup is available in five or seven-passenger configurations with either mild hybrid ICE or BEV drivetrain configurations – but that’s not the interesting part. The interesting part is this: whether you go with gas or electric, the price you pay remains the same. (!) Price parity, in the context of EVs, basically means that it would cost the same to buy an electric version of a car as an internal combustion version. Whether or not making parity a priority makes sense (and there are plenty who would argue that it doesn’t), there is still a persistent belief that EVs cost more than comparable gas cars.
Well, they did, anyway. The new Vauxhall Frontera is a mid-size crossover set to launch in the UK later this year with a £23,495 price tag (approx. $30,705) for the ICE version … and £23,495 for the BEV.
Stellantis vehicles in the states are doing shit sales because everyone in the states knows they make terrible vehicles that fall apart too soon, which would have been fine if they charged less for them, but they want to have the bad quality, along with a premium price tag.