For those who didn’t know the background, like me:
"The bouba–kiki effect or takete–maluma phenomenon is a non-arbitrary mental association between certain speech sounds and certain visual shapes. "
So: bouba sounds round, kiki sounds spikey
I thought about linking an explainer, but I lazily decided that this (and the wug) would be well-enough known here.
BaBa is Melt
KeKe is Float
Baba is you?
Wall is Stop
For keke is water is float, but keke is something else is sink. (Other substances tend to be more dense when keke than baba).
EDIT: a bit more on-topic, Baba is You is a good example of the bouba-kiki effect; you kind of expect Baba to be round and fluffier than Keke, and that’s exactly what you get.
ㅋㅋㅋㅋㅋㅋ
Its actually not instant. Splashing cold water sounds harder than hot water, its called the bouba-kiki linear tranformation. Trust me bro.
And at 100C, it changes phase to Heeheehoo. Lotta people don’t know that