Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
www.dw.com
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

    • Eheran@lemmy.worldEnglish
      33·
      6 months ago

      Multi MILLION? Let me quote Austin Powers:

      Number Two: Don’t you think we should ask for more than a million dollars? A million dollars isn’t exactly a lot of money these days. Virtucon alone makes over 9 billion dollars a year!

      Dr. Evil: Really? That’s a lot of money.

      Coca cola is at 50 billion.

  • TheAlbatross@lemmy.blahaj.zoneEnglish
    32·
    6 months ago

    Doesn’t Germany have a lot of small soda producers? I remember being gifted locally made Spezi while I was over there and it was amazing.

    • skepller@lemmy.worldOPEnglish
      22·
      6 months ago

      People usually talk a lot about Fritz Cola, I haven’t personally tasted it though.

    • cubism_pitta@lemmy.worldEnglish
      121·
      6 months ago

      Was just in Germany a couple of days ago.

      Ordered a Coke was asked “Coke or Coke Zero” was served a local cola.

      Wasn’t mad it was a good soda, I was just ordering soda the way I am used to :)

        • macniel@feddit.orgEnglish
          31·
          6 months ago

          I always preferred Pepsi over Coca Cola as it wasn’t so gosh damn sweet (I now drink fritz or afri cola though)

        • Valmond@lemmy.worldEnglish
          1·
          6 months ago

          Secret Sprite drinkers.

          I drink neither but pepsi is just cocacola with some battery acid.

  • IninewCrow@lemmy.caEnglish
    22·
    6 months ago

    The last time that happened they invented … Fanta

    Coca-Cola has a history of always changing their brand because of fascism.

  • timeghost@lemmy.worldEnglish
    19·
    6 months ago

    Please let us continue to turn natural resources into microplastic pollution and diabetes.

  • SebaDCEnglish
    13·
    6 months ago

    Coca-Cola can go suck an egg.

  • yucandu@lemmy.worldEnglish
    13·
    6 months ago

    Think of Jana

    Okay, Jana, enjoy your employment insurance in a country that allows you to survive companies going out of business.

  • BurgerBaron@piefed.socialEnglish
    12·
    6 months ago

    I haven’t touched any American soda since 51st state threats, honestly really disappointed all our restaurants still serve Pepsi or Coke products.

    Not sure if Canadians are hurting their sales enough to try that here yet.

      • BurgerBaron@piefed.socialEnglish
        3·
        6 months ago

        Yeah that one is out of Texas I see.

        Alts with zero USA involvement from what I can tell, correct me if I’m wrong:

        Canada: Big 8, Like Cola, Bubble Up, Red Racer, Philips Soda, Jones Soda.

        Out of those I’m only aware of Jones and Philips personally. I’ll need to look for the others.

        Europeans (probably not every country I imagine):

        Irn-Bru, Vinto, Fritz-Cola, Almdudler, Rivella, Sinalco, Ubuntu Cola, Mecca Cola, Barr’s Flavours, San Pellegrino, Orangina.

        Some of these are in Canada too, dunno about the reverse! I buy San Pellegrino pretty frequently and know of Rivella.

  • PhilipTheBucket@piefed.socialEnglish
    61·
    6 months ago

    Who the fuck is still drinking Coca-Cola? Literally the only person I know who ever drank it habitually was my dad, and he stopped some years ago.