They are claiming the ability to circumnavigate privacy focused browsers to retain the ability to track users for advertising.
I always knew it was possible to do so. I just didn’t realize it was actively being sold as a service.
How would combat this?
Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.
Let your girlfriend use your computer too and confuse the hell out of them. That is how I destroyed my Spotify recommendations.
Like my Netflix recommendations after I let my partner roam free. Man those were some schizofrephic recommendations.
This why setting up separate profiles exists.
They are probably matching users based on their usage patterns instead of hard data, which can only be fixed by limiting the amount of data your browser sends to a website to an absolute minimum to make it impossible to track.
But their website reads a lot like snake oil, so I’m not sure whether they actually have any technology or not.
This is why its good that there are a lot of us privacy focused individuals. If you or I were the only faint fingerprints, it would still be easy to pick us out, but thankfully there are whole privacy communities like this.
I’m all for corrupting their advertising profile for sure, but I wondered if there was a way to effectively block them completely. (probably not)
My guess is that if they aren’t doing it already, that with the power of AI, they will be able to parse out the different users on the same profiles before long by how you use different services and will still be able to target you.
I hate when it feels like we are losing this cat and mouse game