• Squorlple@lemmy.worldEnglish
    921·
    5 days ago

    As if the average consumer thinks about advertisements to any degree of depth

    Edit: also, the artist forgot to color the front part of the advertisee’s shirt. Ironic.

  • MagnyusG@lemmy.world
    53·
    5 days ago

    especially considering Coca Cola is one of the richest companies on the planet, they could afford literally whatever artist they want, and yet they choose AI slop, because it’s “cheaper.”

    • schizo@forum.uncomfortable.businessEnglish
      26·
      5 days ago

      richest companies on the planet

      What kills me is how fucking awful their choice of slop is, since you’d assume their marketing budget is larger than the GDP of several small countries combined.

      Like if you want to peddle slop, at least peddle good slop, and not something that would have been laughably bad years ago.

    • Zink@programming.dev
      9·
      5 days ago

      But if marketing manager 03427-B is able to save $5K on human generated art and launch the ad ahead of schedule that might tack another hundred bucks on his bonus next year!

  • _____@lemm.eeEnglish
    181·
    4 days ago

    100% what I think about this store that opened up close to me. it has AI food product images, whats the point? I sincerely dont understand how they think it helps

    • Nailbar@sopuli.xyz
      3·
      4 days ago

      I wonder how much it matters for most people, though. If it’s cheap then people probs still would buy.

    • BruceTwarzen@lemm.ee
      1·
      4 days ago

      I dislike this as much as the “fake food pictures” you see on commercials or advertising. Where all the food is plastic and shiny, mayonnaise is glue and all that shit to trick people.

    • AVincentInSpace@pawb.socialEnglish
      17·
      4 days ago

      Bold of you to assume this will actually stop anything.

      It’s like the Nigerian prince scam emails with inentionally bad grammar. They don’t want to waste their time with people who don’t fall for obvious scams, so they craft their email so that anyone with half a brain will reject it. And they still get millions of responses.

      • BruceTwarzen@lemm.ee
        2·
        4 days ago

        The craziest ad i have ever seen was this billboard around the time they tried to outlaw cigarettes commercials or something. They had an ad on the billboard that said: "no more cigarette advertisment? What’s next? No more sausage advertisements?

        Every time i saw that i was just like: yes, obviously, is that an argument with someone?

  • UnderpantsWeevil@lemmy.worldEnglish
    201·
    5 days ago

    You don’t need AI to generate hack art. Corporate Memphis aesthetic has been around for ages precisely because its cheap, hacky clip-art you can apply to ad copy in order to give it a hint of life without spending much money.

    These AI models make the new art comparatively dirt cheap (if you ignore all the negative external costs) without relying on the even more cheap and bland techniques of the past. It’s absolutely “better” relative to what’s come before.

  • Flying Squid@lemmy.world
    7·
    4 days ago

    This isn’t AI, but I have discovered now that I am back in the job market that companies are realizing that “they watch any shit on YouTube, we don’t need people who know how to shoot and edit video. Carstairs, you have an iPhone. Go download some free software and shoot the commercial” doesn’t work very well when it comes to advertising.

    So I think there might be hope for visual artists as well.

  • Kairos@lemmy.today
    131·
    5 days ago

    Usually I go:

    “Hmm advertisement. Must not be a good enough product to sell itself.”

    • Flying Squid@lemmy.world
      41·
      4 days ago

      I hate ads too, and I would be happier if they didn’t exist- but I’ve also made a lot of ads and there is no way every business would succeed on just word-of-mouth, especially rural ones. I think for small businesses, advertising is an evil necessity.

      Just don’t be an idiot about it.