TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • Chris@feddit.uk
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    4 months ago

    Reminds me of the guy who bought the last ever Big Mac in Iceland, and put it on display and it didn’t go mouldy.

    Don’t know how true that is but it’s a good story!

    • Zerlyna@lemmy.world
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      4 months ago

      There was a book by Morgan Spurlock that told how a man put an extra cheeseburger in his winter coat, only to forget it, and found it in the same condition the following year. My stepkids didn’t believe me, so I put one on the mantel where it sat for months… unchanged. No smell. After about six months they believed me and begged me to throw it out. They refused to eat McDonalds after that.

      • dsco@lemmy.dbzer0.com
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        4 months ago

        I used to work next to small commercial bakery, and they would give us stuff from time to time if it was near the sell-by date and they hadn’t scheduled a shipment.

        One day they gave us some of those tiny vending packs of muffins, the ones with two little colorful things in plastic. They were awful. So bad we bet that even the ants wouldn’t touch them if we left it out.

        It’s been three years now and that muffin is still there, identical to the day we set it down (not counting the dust).

      • Apathy Tree@lemmy.dbzer0.com
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        4 months ago

        I did this in my car by accident multiple times way back in the day (like 2004). Stop for food after work, eat the fries and forget about the burger, which gets buried under stuff (I keep my car generally cleaner these days; I was a teen). It dries out completely with no actual change in appearance, smell, nothing but turning rock hard. Gross.

        Needless to say, I haven’t eaten there in almost 20 years, other than an occasional fries on a road trip when that’s all there is.

    • ColeSloth
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      4 months ago

      That is literally mentioned in the article, if you’d have read anything beyond the title.

    • tpihkal@lemmy.world
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      4 months ago

      I don’t know if it would work with a Big Mac but I’m curious to know. I imagine the lettuce would have to mold, but McDonald’s shreds their lettuce so maybe it would have time to dry out ¯_(ツ)_/¯

      I know it’s been done with a McDonald’s burger and fries before though, and I think it looked the same after a decade or more.

    • uienia@lemmy.world
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      4 months ago

      They are reposted from reddit TIL, so there is definitely some guerilla marketing going on over there.

  • clearedtoland@lemmy.world
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    4 months ago

    Speaking of. On an off chance, I went to BK a few days ago and got a Whopper. Like $12 for the meal, and just like the other fast food chains, the patty was so thin I couldn’t taste anything besides the bun, ketchup and mayo.

    Pretty much cured me of any further fast food spending. What a scam!

    • psycho_driver@lemmy.world
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      4 months ago

      I don’t think their patties have changed size any, though I wouldn’t swear to that. Also, at least in my area, BK regularly sends out pages of coupons in the mail. I think with the coupon you can still get a large sized Whopper meal for around $7. Without a coupon (again, in my area, maybe not all) you can get a Whopper Jr., 4 pc nuggies, small fry and small drink for $5.

      I don’t eat fast food much but I am a bit of a BK Stan. So much better tasting food than the clown house.

      • Rhaedas@fedia.io
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        4 months ago

        Must vary regionally. I used to work at BK in the 90s, got the free meal regularly, and I won’t touch any BK here anymore because the quality of everything is far below even McD standards (which is a 50/50 gamble itself).

        A shame because the original Whopper was a great product.

      • P00ptart@lemmy.world
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        4 months ago

        I mean, I HATE McDonald’s with a passion, but I’ll eat there over BK all day, every day. That rubbery patty that tastes like it was drug through an ashtray? No thanks. Both are terrible but I’ve eaten at McDonald’s 10-15 times in the last 20 years? BK once. And it reminded me never to eat there ever again. Last time I ate at Hardee’s, their new char broiled burger reminded me so much of Burger King that I won’t eat there anymore, either except for breakfast. Their breakfast is hands down the best breakfast in all of fast food.

    • Doxatek@mander.xyz
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      4 months ago

      That’s just because it’s dried out. Keep it wet and there’s gonna be mold and decomposition. The main preservative at play here is salt. Also used to work at McDonald’s. There was a burger inside of a bag that fell behind the safe that looked pretty normal even though when I found it it was like 10 years old. Was still crazy but I wasn’t surprised though for this reason

  • southsamurai@sh.itjust.works
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    4 months ago

    Back as a teenager, I worked at several fast food joints. Out of them all, BK was the least bullshitty behind the scenes. Everything cooked right, strict keep times, and reliable cleaning schedules. Some of that is franchise dependent, but corporate BK at the time pushed hard on that stuff.

    Never worked McDonald’s, I had beef (pun intended) with the manager of the only one close enough to have worked at.

    Wendy’s, I didn’t stay long because I had my certification as a nurse’s assistant and bailed immediately for the first job offer doing that.

    Hardee’s was decent in the back. Not as intensely pushed for cleaning schedules for damn sure, and the hold times for food were longer, but the food quality compared to most places was high in terms of making sure things were the way they are supposed to be. The fried chicken was timed right, the biscuits very precisely timed for the right doneness, that kind of thing.

    With Hardee’s more than any of the others, when you came in determined how good the food would be. You want good biscuits, you damn well better be there within an hour of opening. Chicken was reliable until an hour before closing, after that you were rolling dice. But the more typical fast food was usually fine all day.

    All of which is tangential, but I figured you might get a kick out of it, Don.

  • lemmytellyousomething@lemmy.dbzer0.com
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    4 months ago

    In Germany, we have a guy Wallraff, who gets a job at Burger King with a fake identity every few years, just to uncover hygiene scandals every time… Reminds me of that… Nowadays, no one seems to care anymore…

    • Microw@lemm.ee
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      4 months ago

      The German franchise license holders for Burgerking seem to be some of the worst around…

  • Silverseren@fedia.io
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    4 months ago

    I really don’t understand the people who fearmonger about preservatives. Do you want food to go bad? Preserving things in salt and other methods are as old as cooking itself and are responsible for feeding people around the world in horrible famine times.

    • ArbiterXero@lemmy.world
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      4 months ago

      Not all preservatives are “salt” and not all of them are good.

      For example, trans fats.

      • Silverseren@fedia.io
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        4 months ago

        Sure, there’s plenty of preservatives we don’t use anymore because there are way healthier alternatives. But there’s also plenty of anti-science people who fearmonger about any and every preservative despite knowing nothing about its chemistry or even any claims of harm.

        • Lvxferre@mander.xyz
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          4 months ago

          Fat itself is a preservative, regardless of being saturated, cis or trans, since it helps to isolate food from humidity and air. That’s how comfit works, for example.

          I thought they were for texture / taste.

          Yes, but it’s a bit more complicated than that.

          Trans fats are mostly the result of partial hydrogenation of unsaturated acids; basically you pump some hydrogen into fat, in the presence of catalysts, and it’ll convert some triple bonds into double and some double bonds into single. That makes the fat firmer, because it increases its melting point, so yes, it changes the texture.

          However, if the result is a double bond, you can generate two types of molecules, “cis” or “trans”, depending on the positions of the carbons around the double bond. Like this (check the last two molecules):

          Most natural processes generate cis fatty acids. Hydrogenation generates trans fatty acids.

          This wouldn’t be a problem if the fat was hydrogenated all the way, because then the double bond gets replaced with a single bond (where this issue doesn’t pop up - see the first molecule). However that is more expensive than simply doing it halfway, and generating all those trans acids.

        • Silverseren@fedia.io
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          4 months ago

          They technically have preservative properties because of the hydrogenation, but they really aren’t used for that purpose. You don’t fry things to necessarily preserve them better. It’s for taste/texture, like you said.

    • LazaroFilm@lemmy.world
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      4 months ago

      The biggest issue is, if it can’t mold, then there’s no way to know if you’re eating a fresh burger or one that was left out for a week. The reason it doesn’t mold is because they dehydrate the food so mold can’t grow without moisture. That also degrades a lot of proteins that would be good to consume. Dehydrated not molding food is good for ration food, not for comfort food.

      • P00ptart@lemmy.world
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        4 months ago

        That’s partially true. They use dehydrated onions but their buns and meat are never dehydrated. So that leaves a lot to be explained. The “meat” is heavily salted and frozen, as well as having a lot of cellulose (“wood pulp”) in it. The waxy paper wrapping also has a lot to do with it not degrading, as it makes it harder for bugs to get to. If you left a McDonald’s burger outside without the wrapper, better believe it’ll be mostly gone within a day or two.

    • Lvxferre@mander.xyz
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      4 months ago

      “I don’t understand” followed by a gross oversimplification of a complex matter

      Please do everyone a favour and go back to Reddit.

  • DoctorButts@kbin.melroy.org
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    4 months ago

    When I was in grade school, a motivational speaker showed everyone a McDonald’s burger that he had purchased an obscenely long time ago. He had it in a plastic bag and it still looked brand new.

    I still ate McDonald’s though. Lol. Well, up until the last few years when fast food suddenly became an exclusive luxury for the 1%.

    • Don_Dickle@lemmy.worldOP
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      4 months ago

      Holy shit I thought only my school had motovation speakers…I swear had to go to assembly every two or three months to hear some bullshit they were peddling.

      • Chozo@fedia.io
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        4 months ago

        We had a bunch of them when I was growing up. Some of them were cool, and were just talking about pursuing the arts and stuff. Some were annoying propagandists, trying to convince children that war is dope and that they should enlist. But some of the anti-drug ones were fucked up.

        I distinctly remember this one speaker who told us this long, depressing story about how addiction caused him to become so poor that he had to steal food and toilet paper for his family, that he had to break into people’s homes to steal their valuables to buy more drugs, that he spent 20 years in the prison system before finally getting out and getting sober and making something of his life… Then after like 30 minutes of this story, he says “None of that actually happened, but it COULD have, if I gave in to the temptations of marijuana.”

        And I was only like 9 or 10 at the time, but even then I was old enough to recognize when my intelligence had been insulted. This man sat there and pulled at our heartstrings for a full half hour, literally making some of the kids cry because of how sad and traumatic his story is, only to reveal that he was lying straight to our faces. But, we should totally trust him that drugs are bad, even though the only thing we know about this man is a lie.

        On the bright side, I came out of that experience as a better critical-thinker, and with a fresh sense of skepticism that I’ve carried with me through life. But I still like drugs, sooo…

        • Cryophilia@lemmy.world
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          4 months ago

          The anti-Marijuana lies told to schoolchildren are, in my opinion, directly responsible for many of those kids falling to meth and heroin addiction. “Well, if they obviously lied about weed, they probably lied about how bad all the other ones are too”.

      • DoctorButts@kbin.melroy.org
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        4 months ago

        I thought they were common, though I am old AF, so maybe it doesn’t happen as much anymore. Was pretty common from grade school all the way through high school.

        Felt like the same for me: every 2-3 months, there was a big assembly in the gym and we got to skip out on class for an hour or two while someone talked at us kids. I don’t know how much info I’ve actually retained from those assemblies. I remember McDonald’s burger guy, one time someone brought in a giant harmless snake and we all got to touch it, and one time there was a former pro wrestler who ripped a phone book in half lol.

        • alteredracoon@lemm.ee
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          4 months ago

          I remember one that came to my elementary school was a yoyo professional or something. Got the entire school hooked on yoyos haha. This would’ve been mid 2000’s.

          • Wwwbdd@lemmy.world
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            4 months ago

            During the whole yo-yo craze, did you accidentally break the classroom’s fishtank with a yo-yo, landing you a month’s worth of detention? During a detention session where the teacher is not present, you rummaged through her desk for your yo-yo and discover personal ad written by the teacher, ultimately deciding to respond to it as a prank?

        • Don_Dickle@lemmy.worldOP
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          4 months ago

          You can probably look him up. But I grew up in the generation of Jonesboro or Columbine. take your pick. Anyway we had this guy from Jonessboro come to speak to us how his wife died and his childeren died. One student popped up and to his face, well at the microphone and called him out that he was bullshit and just milking money He asked the student how dare he challenge him. But the student held his own. And simply asked him how much are you getting paid for talks like this. The he started get on the way he dressed called him anarchist and other slurs. It really told alot about him he ended it about five minutes after my friend sat down. I think he never spoke again about his wife dieing or son. Ever since then I like to go to meeting where there is an open mic and call them out. I don’t want other people to do it just off the cuff. I research the people talking and use the information gathered, When I was back in AR it was funny because I would go to city council meeting then when it was my turn I would fuck them up by having them answer questions about the law and everything else. Its funny as long as you have your information right and putting to the quote unquote MAN

  • tpihkal@lemmy.world
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    4 months ago

    That would be soo disgusting to see if you’re hungry, but I can say, not having seen it before, it will certainly have a lasting impression on me.

    Now I just need to know if Burger King has actually rid their products of artificial stuff.

      • tpihkal@lemmy.world
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        4 months ago

        artificial colors, flavors and preservatives

        Did you read the article?

        • Silverseren@fedia.io
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          4 months ago

          I did. I was asking you what you were defining it is, since “artificial” as used in the article is often not artificial, but has natural sources. Or, in some cases, are chemically identical to the natural source and thus has no meaningful biological difference.

          I don’t exactly expect news articles to understand anything about organic chemistry or biochemistry.

          • tpihkal@lemmy.world
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            4 months ago

            And off I go on my BS. I mean additional “non naturally occurring” chemicals. So things like colorants or preservatives.

            • Silverseren@fedia.io
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              4 months ago

              But there are distinctions to be made even then in regards to colorants and preservatives, right? Since plenty of both of those are from naturally occurring sources. Like, do you have a problem with Red 4 or Red 26? There’s a ton of others that are just letter numbers too, like E161g or E161e. What’s funny is, even then, a lot of them have disparate approvals around the world, being banned in the EU, but allowed in Australia and New Zealand or vice versa.

    • southsamurai@sh.itjust.works
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      4 months ago

      I mean, there’s arguments where that’s a good thing. Depends on who’s doing the eating, and who’s wanting the ingredients to change.

      Me? I’m of the mind that the problem would be one of false advertising, as they have often used beef as a term, and in most places with English as a frequent or dominant language, beef means cow meat.

      When it comes down to it, meat is meat. Kangaroo has benefits and drawbacks to its husbandry, resource usage to get to market, and in cooking. Beef has all those points that vary, as do any livestock.