• fluckx@lemmy.world
    link
    fedilink
    English
    arrow-up
    289
    ·
    1 year ago

    Can we boycot the companies that do this already. I get the AC IP is nice, I’ve certainly enjoyed my fair share of their games.

    But the ad industry is completely getting derailed. What’s next ? Watch a 15s promo video every time you want to open te fridge? Watch a promo video before you can open the door?

    Have your walls randomly show you ads?

    Stop buying their shit. Regardless of how decent the game is. Punish them for the predatory practices. Demand refunds.

    But no. People will likely be outraged, and then next game angry and then the next game they’ll suck it all up and complain about the good all days.

    #remindmein5years

    • dmonzel@lemm.ee
      link
      fedilink
      English
      arrow-up
      138
      ·
      1 year ago

      I always thought the cyberpunk genre was a warning, not a blueprint.

      • scops@reddthat.com
        link
        fedilink
        English
        arrow-up
        30
        ·
        1 year ago

        Yeah, unfortunately, it is hard for me to hurt their bottom line because I checked out of the series after Origins.

        That said, I’ve never sought a refund on a digital copy of a game, but I wouldn’t hesitate if I paid full price for a game only to find out there were in game ads

        • kofe@lemmy.ml
          link
          fedilink
          English
          arrow-up
          5
          ·
          1 year ago

          I got the package deal with all of them over the summer and loved origins 😅 been working my way through them all to get ready for the new one. I was thinking I’d go this route of getting it and returning if I saw ads, but based on comments about the company having rape apologists I might need to do some more research before even bothering to take that risk

        • Fosheze@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          1 year ago

          Same. I checked out of the series back when they started enforcing U-Play use. I can’t understand why anyone would buy any of their games. Ubisoft went mask off a long time ago.

    • kromem@lemmy.world
      link
      fedilink
      English
      arrow-up
      32
      arrow-down
      1
      ·
      edit-2
      1 year ago

      Companies should focus on making in-game advertising appear ‘diegetic’ as opposed to the low hanging fruit of inserting it like a sore thumb.

      Had Ubisoft scattered a number of graffiti or town criers in Odyssey’s cities talking about visiting a foreign land for less money the next few days only, where the art direction looked and felt perfectly at home in the world itself and interacting with the hooks alerted users to the promotion details, this would have been way less disgusting to players.

      You didn’t have players revolting when Cyberpunk’s 2.0 update suddenly had characters talking about Dogtown which then hooked into trying to upsell the DLC. It fit the world and was something that could be ignored or engaged with as desired.

      GTA: Online’s phone calls hooking into paid or new content are another example of doing it better (though their frequency is tuned really poorly).

      The problem is most publishers don’t want to spend the extra time and money to fit ads into the worlds players are in. Which is dumb, as testing a really terrible UX that players will revolt on and press will cover negatively is going to shoot in the foot an initiative that would have gone much smoother with a bit of elbow grease and respect for the players.

      Especially with the increase in in-game commerce I expect that we will see a spike in in-game advertising over the next few years, and with advances in generative AI that might even end up being tailored to the in game world as well much more often.

      But the reactivity of the audience here means that the publishers who do a good job on limiting the degree to which moving in that direction abuses the playerbase are going to end up much better off than the ones that think dumb shit like a popup ad in the game UI during play is a good idea.

      • jandar_fett@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        Black Mirror episodes coming true or already being true is hedging into “Simpsons did it!” Territory

    • AngryCommieKender@lemmy.world
      link
      fedilink
      English
      arrow-up
      17
      ·
      1 year ago

      I’m pretty certain that I read a comment like this back in 2010 to 2012 on Reddit. Hell it may have been on Slashdot or Digg back in 2008.

      As you’ve said, the only way to stop this is for everyone to stop feeding the beast. The problem is that F2P works now in 2023 as a business model, and clearly worked back in 2010 as DDO, and SW:TOR are still chugging along.

      I don’t think it is feasible to end these predatory practices unless one can manage to get every single government in the world to outlaw them. Good luck on that.

    • dual_sport_dork 🐧🗡️@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      ·
      1 year ago

      Well, for one I think we’ve played the sum total of what Assassin’s Creed has to offer, at this point. I haven’t seen Ubisoft bring anything much new or compelling to the table since… AC3? I think? I’ve been doing just fine without it for all these years.

      IIRC there were some racing games that actually did show you real ads on billboards and pit walls and so forth, which were updated over the internet. Need For Speed: Carbon did this, I think. I’m certain there are already other similar examples, and you’ll probably find them in something published by EA.

      I’m all for giving the finger to the megacorporate publishers who do this, though. I have got so many fuckin’ indie games in my Steam library still, many of which I haven’t played much or at all, a large portion of which are great, and all of which will give me something to do other than put up with what the predatory behavior du jour is (advertisements, subscriptions, lootboxes, battle passes, microtransactions, or whatever the fuck else).

      • Mossy Feathers (She/They)@pawb.social
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        4
        ·
        edit-2
        1 year ago

        Battlefield games also had billboards. Granted they were torn up, but they were advertisements. Tbh I’m okay with ads if they fit into the game.

        Have a game with a TV? I’m okay with ads getting inserted into the fake-TV programming so long as they’re in the style of the game.

        Have a game with billboards? Okay, but again, it needs to be in the style of the game.

        I’m willing to forgive some level of advertising in games, especially if they’re from smaller studios, they just need to be non-intrusive and fit the style of the game. I’m more forgiving if you’ve put the work and effort into making the ad look and feel like it’s part of the world. An example is if GTA VI had radio ads that were self-depricating and/or self-parodies of the real-world companies advertising in-game.

        • thallamabond@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          arrow-down
          1
          ·
          1 year ago

          How about the example of Transformers(2007) where GM very gently shoehorned their product into nearly every character.

          This movie killed the movie theater for me, I felt like I paid to watch a commercial

    • JJROKCZ@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Haven’t bought an AC since the American revolution one, last thing I bought from them was watchdogs for $5 and it was dogshit so reinforced my no Ubishit rule

    • leftzero@lemmynsfw.com
      link
      fedilink
      English
      arrow-up
      2
      ·
      1 year ago

      I’ve been boycotting ubisoft, EA, blizzard, and the like for years. 🤷‍♂️

      (I mean, technically I’ve been avoiding denuvo malware, microtransactions, always online DRM bullshit, and the like, plus bad and / or uninteresting games… but that’s effectively equivalent to boycotting those assholes.)

  • madcaesar@lemmy.world
    link
    fedilink
    English
    arrow-up
    203
    arrow-down
    1
    ·
    1 year ago

    I have a hard unbreakable rule:

    Free, you can serve me ads, I’ll try to avoid them but ok. But the minute I pay for something and you try to give me ads on top, we’re gonna have a problem.

    • umami_wasabi@lemmy.ml
      link
      fedilink
      English
      arrow-up
      50
      arrow-down
      3
      ·
      1 year ago

      Newspapers. You paid for it, and it still got ads.

      I know, digital and printed ads are different.

      • kautau@lemmy.world
        link
        fedilink
        English
        arrow-up
        56
        ·
        1 year ago

        Cable TV, same thing. This is just old media execs trying to “bring back the magic” or new media execs thinking that old media techniques will work

          • kautau@lemmy.world
            link
            fedilink
            English
            arrow-up
            11
            ·
            edit-2
            1 year ago

            Probably the same case for newspapers, radio, the internet, movies in theatres, gas station pumps etc. Though each new medium we create has a shorter and shorter Time-To-Ad-Platform runway it seems

          • ManosTheHandsOfFate@lemmy.world
            link
            fedilink
            English
            arrow-up
            8
            arrow-down
            1
            ·
            1 year ago

            The first cable TV system in the U.S. was built in the late 1940s and had ads from day one since it was created to bring network television to communities with poor reception. Cable has always had ads.

        • CurlyMoustache@lemmy.world
          link
          fedilink
          English
          arrow-up
          8
          arrow-down
          2
          ·
          1 year ago

          I’m in my 40s. The last time I can remember buying a newspaper, was when I did it for my parents as a kid 🤷

          • ToastedPlanet@lemmy.blahaj.zone
            link
            fedilink
            English
            arrow-up
            2
            ·
            1 year ago

            My parents might have handed me some change to operate the box of newspapers outside the grocery store when I was three or four so I could try opening it. But I’m not even sure if I got to do that.

          • barsoap@lemm.ee
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 year ago

            Newspapers are a long metro ride thing for me. Just never got the hang of smartphones, not in that way that is. Also the interaction is different, and I don’t mean the physical aspects but the way you browse through something with a) a finite amount of information and b) with very few (if any) links. A physical paper comes with an included progress bar. You know, sense of pride and accomplishment and all.

            • MeanEYE@lemmy.world
              link
              fedilink
              English
              arrow-up
              1
              ·
              1 year ago

              I’d love to buy and read newspaper. Really do. And I don’t even have to commute. But newspaper here are just trash. It’s all about which celebrity cheated who with whom, political propaganda, garbage about crime and some other things. Rarely anything interesting. So I just skip.

      • Ethos_logos@lemmy.world
        link
        fedilink
        English
        arrow-up
        6
        arrow-down
        2
        ·
        1 year ago

        I mean sure, but it’s also been literally a decade since I bought a newspaper.

        I bought it for the coupons.

    • Ravi@feddit.de
      link
      fedilink
      English
      arrow-up
      53
      arrow-down
      1
      ·
      1 year ago

      I don’t mind a little ad in the menu, about stuff directly related to game I’m playing. Those little “Hey we released a new content dlc to this exact game” infos can actually be informative. What I really can’t stand is stuff breaking the immersion of the game. I’m not even mad about product placements, when they fit the theme and are sparsely used.

      • MeekerThanBeaker@lemmy.world
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        1
        ·
        1 year ago

        Yeah, product placements like for sports games are fine… I expect to see ads in a park, arena, or stadium.

        • Marin_Rider@aussie.zone
          link
          fedilink
          English
          arrow-up
          9
          arrow-down
          2
          ·
          1 year ago

          it even adds to the authenticity in those games, perfect example of it done right. the problem is advertisers thinking their template applies to every medium without exception

          • Ravi@feddit.de
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 year ago

            But also the deciders in the dev studios, that take the money even if it doesn’t fit or don’t integrate it properly.

    • Primarily0617@kbin.social
      link
      fedilink
      arrow-up
      28
      arrow-down
      6
      ·
      1 year ago

      Baldur’s Gate 3 was probably the best game of this year (?), but it has an advert for the DLC as soon as you launch it

      However, it’s also probably one of the least-bad “triple A” games of this year when it comes to overall monetisation, that singular DLC of cosmetics and the soundtrack being the only one available

      Unfortunately, I think this one is a losing battle

      • averagedrunk@lemmy.ml
        link
        fedilink
        English
        arrow-up
        14
        ·
        1 year ago

        I was going to ask where the ad was, but I forgot that I turned off the launcher specifically because of that. I have no idea about PS but you can add the following on PC to skip the lau8

        --skip-launcher
        
        • Primarily0617@kbin.social
          link
          fedilink
          arrow-up
          7
          arrow-down
          4
          ·
          edit-2
          1 year ago

          Yeah, you absolutely can, but knowing to do that means that the advert has already delivered its message to you.

          Futzing around with the launcher settings seems like more work than just clicking “no” on an advert that pops up.

          • averagedrunk@lemmy.ml
            link
            fedilink
            English
            arrow-up
            9
            arrow-down
            1
            ·
            1 year ago

            You’re right, once. But adding that one time means I never have to see the launcher again. Clicking no means extra launch time and looking at it every time I launch the game.

            But different strokes for different folks. If it’s not worth it to you then that’s cool. It was worth it for me and I thought I’d drop that for anyone else who may want it.

            • Primarily0617@kbin.social
              link
              fedilink
              arrow-up
              5
              arrow-down
              8
              ·
              1 year ago

              I have the same launcher settings set, so I mean I kind of agree? But you’ve seen the advert, and that’s basically all they want.

              I just think it’s kind of weird how people react to things once they’ve filtered their thinking through the hivemind of the internet versus before.

      • Madison_rogue@kbin.social
        link
        fedilink
        arrow-up
        5
        arrow-down
        1
        ·
        edit-2
        1 year ago

        Sony didn’t have both versions readily available in the Playstation Store. While I did eventually purchase the DLC (which is the deluxe version, not a typical DLC), I’ll be damned that Sony didn’t make it easy to find the OG version in the store.

        And I put that on Sony, not the game publisher. Regardless, BG3 has been a breath of fresh air to gaming this year. About time a studio put out a full game without divvying it up into expansions and DLCs.

        • Primarily0617@kbin.social
          link
          fedilink
          arrow-up
          4
          arrow-down
          1
          ·
          1 year ago

          I agree that BG3 is a great diversion from the usual. My point is kind of that if you’re a purist about this, you’re missing out on it, even though on the whole it bucks the trend.

      • HandBreadedTools@lemmy.world
        link
        fedilink
        English
        arrow-up
        4
        arrow-down
        2
        ·
        1 year ago

        Baldur’s Gate 3 has no dlc at all. It has no dlc even announced, let alone available for purchase. Stop making shit up lol. Their launcher has info about the different games they’ve made and their prices, but when you actually launch the game it has NO ad of any sort. You could only barely call the info in their launcher an ad in the first place.

        • Primarily0617@kbin.social
          link
          fedilink
          arrow-up
          5
          arrow-down
          2
          ·
          edit-2
          1 year ago

          kind of awkward that this both:

          it’s absolutely coconuts that you’re currently attempting to die on the hill of a giant “buy now” button not being an advert

          also, you do realise that the launcher is an advert? that’s its whole reason to exist. your take is essentially “you’re dumb because after you’ve clicked through the adverts, there aren’t any adverts”

        • Primarily0617@kbin.social
          link
          fedilink
          arrow-up
          3
          arrow-down
          2
          ·
          1 year ago

          I mean I guess Divinity never had ads unless you consider the launcher an advert for their other titles, given that that’s basically what it’s there to do?

          If you don’t consider anything in launchers to be adverts then I guess you can play BG3, because that’s where the advert for the DLC lives?

          I really feel like if Larian had only given you the soundtrack and not the cosmetics, and just not called it DLC, that people really wouldn’t be so up in arms about it.

    • Duamerthrax@lemmy.world
      link
      fedilink
      English
      arrow-up
      38
      arrow-down
      3
      ·
      1 year ago

      Ubisoft, epic, ea, Blizzard/Activision…

      I wont say Bethesda because I’m hoping for another Doom or Quake.

      • MycoBro@lemmy.world
        link
        fedilink
        English
        arrow-up
        24
        ·
        1 year ago

        _EA is the fucking devil. They bought my favorite game, Ultima Online, and ruined it. _

        • MonkeMischief@lemmy.today
          link
          fedilink
          English
          arrow-up
          5
          ·
          1 year ago

          That’s tragic and I feel your pain.

          I’m glad that game had such a community surge of custom shards to keep it going, but it sure fractured the community. :(

        • pyre@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          1 year ago

          get in line. ubisoft is the same by the way. they own the rights to my favorite IPs: prince of persia and flashback and all they’re doing is releasing shovelware.

      • Abnorc@lemm.ee
        link
        fedilink
        English
        arrow-up
        10
        arrow-down
        2
        ·
        1 year ago

        The way that Bethesda has handled Doom has been nothing short of excellent. Hopefully they continue to support Id however they need it to keep on making great games.

          • Abnorc@lemm.ee
            link
            fedilink
            English
            arrow-up
            5
            ·
            1 year ago

            I didn’t know about that whole fiasco. At least the end product was good. I feel bad for Mick Gordon though. I’m even more impressed that he did so well despite having to deal with that nonsense.

        • ky56@aussie.zone
          link
          fedilink
          English
          arrow-up
          6
          ·
          1 year ago

          Well Doom 2016 at least. Doom Eternal fucked over Mick Gordon and DLCfyied the game. The cracks are forming.

      • PlexSheep@feddit.de
        link
        fedilink
        English
        arrow-up
        7
        arrow-down
        2
        ·
        1 year ago

        What’s the problem with Epic Games, besides No Tux no Bux and anti cheat rootkits?

        I mean those suck, but it has to be more than that right?

    • Aceticon@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      arrow-down
      2
      ·
      1 year ago

      I would a very happy person if most things in this World that reliably make one feel as “I’m doing the right thing” and frequently make one “Give oneself a pat on the back” required so little expense, time and effort as “never buy anything from Ubisoft”.

      It’s like winning the “well done dude” lotery once every couple of months without spending a cent.

    • interceder270@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      8
      ·
      1 year ago

      Ah, my hardline stance of “don’t buy profitable products you can get for free” is still working out for me.

  • Snapz@lemmy.world
    link
    fedilink
    English
    arrow-up
    89
    ·
    1 year ago

    Always testing the line… This wasn’t a mistake. They know you’ll be upset, they are testing HOW upset and then they’ll make their decision.

    • onlinepersona@programming.dev
      link
      fedilink
      English
      arrow-up
      37
      ·
      1 year ago

      If you’re “upset” but buy another Ubisoft game anyway, then you weren’t that upset --> Ubisoft will keep doing it.

      (you as in generic you)

    • MeanEYE@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Ubisoft doesn’t give a shit. Never did. They are the ones who added booster packs after certain time in game so you can progress at a normal pace instead if you pay them extra. Am actually surprised someone reacted this time since usually they are fiendishly defended by dedicated fans.

      • TwilightVulpine@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        ·
        1 year ago

        They don’t give a shit but if everyone rejects their bulshit, like that NFT nonsense, they will back off (and try again later)

        • MeanEYE@lemmy.world
          link
          fedilink
          English
          arrow-up
          4
          ·
          1 year ago

          True. And it usually works or at least to a degree, otherwise they wouldn’t keep doing it.

      • Johanno@feddit.de
        link
        fedilink
        English
        arrow-up
        44
        arrow-down
        2
        ·
        1 year ago

        The World worked that way, but people accepted the new ad contained products they paid for.

        People even think it is fine to buy a product you don’t own

        • xGIHOST@lemmy.world
          link
          fedilink
          English
          arrow-up
          9
          ·
          1 year ago

          And people are making excuses for the forever inflating greed…

          I mean, how do you accept inflating prices and costs while your salary has been stagnant for decades?
          It just doesn’t make sense how costs, on individuals, are growing and growing.

      • eltrain123@lemmy.world
        link
        fedilink
        English
        arrow-up
        15
        arrow-down
        1
        ·
        edit-2
        1 year ago

        It does work like that. You vote with your dollars. If you buy these companies’ products, you confirm they made the right decision.

        If enough people abandon their products, they change the model or die.

        What you say you like and what your dollars say you like are 2 different things. The sooner people realize this the faster things will improve. But, if people are unwilling to avoid buying products from bad companies, things will get worse. Welcome to capitalism.

        • soggy_kitty@sopuli.xyz
          link
          fedilink
          English
          arrow-up
          11
          arrow-down
          7
          ·
          edit-2
          1 year ago

          Unfortunately you’re not quite right with this one. As an individual, me choosing not to buy a new Samsung TV which has ads on the menu isn’t going to directly effect the sales and/or profit of the model to any measurable significant margin. Especially if I was going to buy LG anyway.

          If the entire population was able to communicate as one hive mind and apply your utopian strategy it would work, but unfortunately its exceptionally difficult to convince that amount of people.

          This is the exact same concept and difficulty behind battling climate change (not buying and doing things which hurt the environment)

          Yes I agree capitalism is … Well… Capitalism 🤣

          • eltrain123@lemmy.world
            link
            fedilink
            English
            arrow-up
            5
            arrow-down
            2
            ·
            1 year ago

            You don’t have to be a hive mind to make a difference. Everyone gets one vote (or one bank account) to make things better or worse, even if it is only a very small amount. You can contribute to the society you want or the society that is convenient. Sometimes you have to sacrifice comfort (or entertainment) to influence the things you want society to be. If enough people agree, things get better. If you are just bitching about how you are being taken advantage of but willingly allow it to happen… c’est la vie…

            Society is a collection of individuals. If enough people buy into the “1 person can’t change things” then everyone makes things worse a little but at a time. Buy what you want, vote how you want, but you are making things better or worse with every choice you make.

        • soggy_kitty@sopuli.xyz
          link
          fedilink
          English
          arrow-up
          5
          arrow-down
          3
          ·
          edit-2
          1 year ago

          I like to compare that argument to climate change. If everyone voted with their wallet to not buy/do things which are bad for the environment we would stop climate change over night.

          Now think about how impossible that is and then remember, that collective effort is just as difficult as stopping people buying things which contain ads

          • un_owen@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            arrow-down
            1
            ·
            1 year ago

            No it wouldn’t. Corpos would just put in more effort to hide the damage. Climate change can’t be stopped by individual consumers because they have no means to verify whether a product they want to buy hurts the environment.

            • soggy_kitty@sopuli.xyz
              link
              fedilink
              English
              arrow-up
              1
              ·
              1 year ago

              There are products which you can guarantee have a major negative effect on the environment yet people still purchase them. This is exactly the same as people buying games and products with ads baked in.

      • DahGangalang@infosec.pub
        link
        fedilink
        English
        arrow-up
        5
        ·
        1 year ago

        This, but unironically.

        If I had the means to pirate my internet connection, I’d do it in a heart beat.

        • dandu3@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          ·
          1 year ago

          Oh absolutely. I used to get free data on a blackberry I had, and it was great. Free YouTube all day!

  • Railison@aussie.zone
    link
    fedilink
    English
    arrow-up
    88
    arrow-down
    16
    ·
    1 year ago

    I don’t mind in-game ads printed on in-map billboards and stuff, but ads that interrupt gameplay? Fuck that. Especially if you’ve paid for the content.

    • Lightborne@lemmy.world
      link
      fedilink
      English
      arrow-up
      108
      arrow-down
      1
      ·
      edit-2
      1 year ago

      I don’t mind in-game ads printed on in-map billboards and stuff

      Not ten years ago people were complaining about this very thing.

      It’s fascinating to watch the boiling frog in basically real time. Give it another 10 years and ads that interrupt gameplay will be seen as normal too.

      • 2deck@lemmy.world
        link
        fedilink
        English
        arrow-up
        40
        ·
        1 year ago

        10 years later…

        I don’t mind ads that interrupt gameplay, but i hate when they require you to smile at your webcam and say “i love corporation!” and give two thumbs up. Other than that, the gameplay is monotinous enough to help me forget who i am and that the world is burning.

      • 9488fcea02a9@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        23
        arrow-down
        4
        ·
        edit-2
        1 year ago

        I dont mind it when it makes sense… Like ad boards in fifa games make sense…

        But if it breaka immersion, then it’s stupid

        • vrighter
          link
          fedilink
          English
          arrow-up
          17
          arrow-down
          2
          ·
          1 year ago

          or drinking a can of Monster Energy to replenish your health in death stranding…

          /s

          • MrDrProfJimmy@lemm.ee
            link
            fedilink
            English
            arrow-up
            3
            arrow-down
            2
            ·
            1 year ago

            That one may be my favorite product placement in a game. It’s so absurd it becomes ironically funny

            • miss_brainfart@lemmy.ml
              link
              fedilink
              English
              arrow-up
              3
              arrow-down
              1
              ·
              1 year ago

              This kind of thing is a real artform, and I love it.

              Making something so bad it gets good again, because people then understand it’s intentional.

              Same for some visual effects in movies, or character traits, whatever. If it’s too subtle, it might be seen as out of place, an oversight or a straight up error. But if you over-exaggerate it, then it suddenly works.

              Reading this back, I now have no idea if I explained my thought process in a way that gets my point across.

      • Uriel238 [all pronouns]@lemmy.blahaj.zone
        link
        fedilink
        English
        arrow-up
        15
        ·
        1 year ago

        The coin-op Pole Position in 1982 had a number of regional ads on billboards along the track, including Pepsi and Marlboro, which was the first instance of product placement in a video game.

        In 2007 a number of games featured sponsored product placement. Rainbow Six: Vegas had billboards with Comcast adverts, and a Comcast company kiosk in a convention center. Far Cry 2 (humorously) had Jeep vehicles, including a couple of civilian SUVs that were significantly more cushy than the rest of the vehicles in the game. The implication being the choice of PMCs and African warlords was not the flex Jeep hoped for.

        In the 2010s, companies started renting billboards on their game levels for advertising that would be regularly updated, including a couple of Ubisoft’s MMO-lite titles. I think The Division 2 was one of them in which, again it was product placement. The annoyance was more that these were always-online games in which users had to be connected to the server even when they were playing single player, and the downloaded adverts only contributed to the awareness this wasn’t for the advantage of the players involved.

        These days, there are some pretty serious reasons not to play Ubisoft games, from their overuse and misuse of microtransactions, and piecemeal marketing, to the extremely toxic work environment that continues to be a norm in Ubisoft offices, including the sexual harassment and coercion of attractive clerks and developers by the executive staff, for which there there wasn’t adequate disclosure or contrition by Ubisoft public relations.

        I gave up Ubisoft games after 2020, and don’t even play the Ubisoft games I own (which might at some point cost me access to them, since I do not routinely sign onto Uplay or whatever it’s called now.

      • daYMAN007@feddit.de
        link
        fedilink
        English
        arrow-up
        6
        arrow-down
        1
        ·
        1 year ago

        To be fair trackmania where ubisoft implemented that is free2play. And you can deactivate it when you bought their subscription, the only issue is that it’s not sutomaticly deactivated once you buy ir

      • ArmokGoB@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        6
        arrow-down
        1
        ·
        edit-2
        1 year ago

        I remember seeing ads for real products in Need for Speed: Carbon (2006) and Cities XL (2009). I never really had a problem with diegetic ads that made sense (like on billboards). Interrupting gameplay to serve ads is going over the line.

      • MeanEYE@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        arrow-down
        1
        ·
        1 year ago

        Am kind of torn on this. To some games, this adds level of realism. Racing games having brand names on billboards makes it feel more real. Folks at RockStar did awesome job with faking ads on radio, billboards, etc. But not every company has the resources to reinvent the whole world. Then again, seeing ads in some other type of game. No thanks.

    • interceder270@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      1
      ·
      edit-2
      1 year ago

      Have you ever considered how much you lower your standards so people richer than you can be even richer at your expense?

      Might want to stop doing that.

  • Alpha71@lemmy.world
    link
    fedilink
    English
    arrow-up
    72
    arrow-down
    2
    ·
    1 year ago

    And they will get away with it because nobody does what will really hurt Ubisoft, which is NOT buy the games. No. They will simply come on reddit or here and complain, and then throw their hands up and accept it when that fails to produce any results.

      • Sentau@feddit.de
        link
        fedilink
        English
        arrow-up
        10
        ·
        edit-2
        1 year ago

        I am a little slow - what exactly I am looking at here¿? Many of them seem to be playing modern warfare 2

      • amorpheus@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        edit-2
        1 year ago

        I always found this to be a bad example. 15 people out of the 51 on that page are playing the game they’re in a boycott group for. That’s a clear minority, even if that had been representative of all 1557 members.

        • Tvkan@feddit.de
          link
          fedilink
          English
          arrow-up
          1
          ·
          1 year ago
          1. It’s page one, so I don’t think this is a selected subset.

          2. This is just the people playing right now, and only people playing on steam. This doesn’t show all of the people who bought the game or are playing on console.

          3. Obviously none of the gaming boycotts have worked, and we’re both putting way too much thought into one image.

  • witx@lemmy.world
    link
    fedilink
    English
    arrow-up
    71
    arrow-down
    3
    ·
    edit-2
    1 year ago

    That’s why those who “jUsT pAy PReMiUm” are at fault. These companies are just pushing the line to see what sticks, and you’re perpetuating it by paying

    • interceder270@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      arrow-down
      2
      ·
      1 year ago

      Yeah, it’s like all the useful idiots doing mental gymnastics to justify paying for youtube premium forget how subscription services like netflix and amazon routinely get worse over time.

    • soggy_kitty@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      5
      arrow-down
      19
      ·
      edit-2
      1 year ago

      Who says that? It’s not down to the people, you can’t control every individual as one hive mind. If you could climate change would stop overnight.

      It’s corporate greed, ads will forever be interpolated into games and movies for the foreseeable future until it’s specifically outlawed to do so.

      I’m sure given the opportunity as CEO the overwhelming majority of people on Lemmy would do the same for a bigger pay packet

      • witx@lemmy.world
        link
        fedilink
        English
        arrow-up
        5
        arrow-down
        1
        ·
        1 year ago

        I think it’s both. Corporate greed and people helping keep this up

  • the_q@lemmy.world
    link
    fedilink
    English
    arrow-up
    77
    arrow-down
    10
    ·
    1 year ago

    Gamers continue to tell these companies that they’ll put up with anything while complaining online and continuing to purchase shitty games from shitty companies. Rinse and repeat.

    This is 90% on consumers. Stop buying shit if you want change and I mean in any industry.

    • pyre@lemmy.world
      link
      fedilink
      English
      arrow-up
      29
      arrow-down
      2
      ·
      1 year ago

      this is what companies want you to think. it’s like expecting drivers to be sensible so that we can reduce deaths from traffic accidents. it’s not a solution. we have traffic lights, seat belts, all sorts of security systems and regulations on car manufacturers (though not nearly enough).

      consumer protection doesn’t happen by telling everyone to be sensible. regulation is needed.

    • bitwolf@lemmy.one
      link
      fedilink
      English
      arrow-up
      13
      ·
      1 year ago

      Gamers as a population really have to stop FOMO’ing into the newest games because their friends do.

      Even if it’s blatantly obvious it’s going to be or is a bad game people still buy them because of the network effect.

    • Jyek@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      17
      arrow-down
      7
      ·
      1 year ago

      90% on consumers? I don’t know I’d go that far… If a company is evil but provides a service people still desire, that doesn’t make the evil company being evil the fault of the consumers. Like saying gun control in America is resisted primarily by its citizens when we are well aware that company lobbying is mostly at fault and most citizens are actually for some amount of gun control.

      • the_q@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        ·
        1 year ago

        Anyone who supports a company knowing how they conduct their business causes harm etc, is complicit. Once that information is learned a choice has to be made.

      • Texas_Hangover@lemm.ee
        link
        fedilink
        English
        arrow-up
        6
        arrow-down
        23
        ·
        edit-2
        1 year ago

        Way to shoehorn your opinions on gun control into a thread about forced ads in video games. If we ask nicely, will you share your thoughts about Trump as well?

    • Emerald@lemmy.world
      link
      fedilink
      English
      arrow-up
      15
      arrow-down
      8
      ·
      1 year ago

      Stop buying shit if you want change and I mean in any industry.

      so we should boycott every industry out there?

    • Commiunism@lemmy.wtf
      link
      fedilink
      English
      arrow-up
      8
      arrow-down
      1
      ·
      1 year ago

      The death of the sun will arrive before gamers actually do a boycott that is successful, because boycotts (especially for popular franchises or products) don’t work. If you rally up 10,000 people for a boycott, it’s less than 1% of sales AAA studios get and 70% of the boycotters are still going to buy the game regardless.

      No change is going to happen ever, so the best thing to do is to start ignoring the AAA gaming industry altogether on a personal level.

    • Buck@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      arrow-down
      1
      ·
      1 year ago

      Voting with your wallet doesn’t work. Nobody will call you to ask why you didn’t buy a product, and marketing will just come up with a bogus reason on why sales are poor.

      Talking about it on social media helps a lot more.

  • chiliedogg@lemmy.world
    link
    fedilink
    English
    arrow-up
    78
    arrow-down
    15
    ·
    1 year ago

    The first time I saw Ubisoft doing this was actually kinda neat because it was done well.

    It was Rainbow Six Vegas/Vegas 2 and the billboards and posters scattered around were real ads. I thought it was a clever way to improve immersion.

    • Moneo@lemmy.world
      link
      fedilink
      English
      arrow-up
      43
      arrow-down
      4
      ·
      1 year ago

      Funny, cause nothing breaks immersion faster for me than product placement.

      • FireTower@lemmy.world
        link
        fedilink
        English
        arrow-up
        26
        arrow-down
        7
        ·
        1 year ago

        The way they did it was actually, dare I say, tasteful. Basically the only time you’d see ads is when realistically it’d be likely for a poster or bill board to be present.

        I remember one map was set at an exports event and they had esports sponsors everywhere.

        • Cosmic Cleric@lemmy.world
          link
          fedilink
          English
          arrow-up
          14
          arrow-down
          5
          ·
          edit-2
          1 year ago

          The way they did it was actually, dare I say, tasteful. Basically the only time you’d see ads is when realistically it’d be likely for a poster or bill board to be present.

          Placement isn’t the issue though.

          If you recognize it as a legit/real advertisement, that breaks the immersion.

          Your mind thinks “Why am I paying money to watch commercials?”, and that breaks the immersion of whatever virtual world you’re in at the time.

          • SangersSequence@lemmy.world
            link
            fedilink
            English
            arrow-up
            8
            arrow-down
            4
            ·
            edit-2
            1 year ago

            If the game is set in the “real world”, an advertisement for a fake brand of a real product is, to me at least, more immersion breaking than it being a real brand for that product. Now if the game isn’t set in our world it’s a completely different story.

            • Cosmic Cleric@lemmy.world
              link
              fedilink
              English
              arrow-up
              9
              arrow-down
              5
              ·
              edit-2
              1 year ago

              The thing though is that the real advertisement will remind you that you paid money to watch a commercial, and that’s where the immersion breaking happens.

              With a fake ad you know you didn’t pay real money to some other real human being somewhere else, and that your purchase went just for the recreational value of the game you’re playing.

              In other words, it’s not the content of the ad, but the realization that it’s a real ad, regardless of it’s content, that’s immersion-breaking.

      • Tikiporch@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        arrow-down
        2
        ·
        1 year ago

        When you swing downtown to time square in spiderman, does your brain really care if it’s a real product on all those signs?

    • Cosmic Cleric@lemmy.world
      link
      fedilink
      English
      arrow-up
      34
      arrow-down
      3
      ·
      1 year ago

      Clever or not, you’re not paying to watch advertisements, you’re paying to play a game as a recreational activity.

    • MonkeMischief@lemmy.today
      link
      fedilink
      English
      arrow-up
      32
      arrow-down
      2
      ·
      1 year ago

      I did think it was clever, but I distinctly remember for R6V1, every single billboard, truck side, and bus stop poster, was Shia LaBeouf staring at you with binoculars for the movie “Disturbia” lol.

      I guess in the R6 universe that was going to be the biggest film release of the century hahaha. Maybe they just didn’t get a ton of takers?

    • Ilflish@lemm.ee
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      1 year ago

      I want to note since people are not happy with this example and still talking about the good old days, this method is pretty old-school In X-Men Mutant Academy is a pretty bad example but that’s why I remember it and I want to provide some sort of proof

  • regdog@lemmy.world
    link
    fedilink
    English
    arrow-up
    61
    ·
    1 year ago

    I stopped buying Ubisoft games years ago. It was around that that time where they forced always-online mode on their single player games.

    I stopped playing their games (literally) because I was sure from that point on the user experience is only going to get worse. I thing I was right in that decision.

    • MonkeMischief@lemmy.today
      link
      fedilink
      English
      arrow-up
      13
      ·
      edit-2
      1 year ago

      Oo I think you got out before the custom launcher with it’s own BS currency that constantly “lost” your “cd keys” so you couldn’t even play singleplayer games you bought on steam huh? Good move. Well played.

      It’s been so long I wouldn’t be surprised to find that they just cancelled my account but all my “keys” were used already and my games just won’t work anymore lol .

      Meanwhile Black Flag occasionally downloads an update and I’m like “Yeah maybe one day…” Lol

    • interceder270@lemmy.world
      link
      fedilink
      English
      arrow-up
      6
      ·
      1 year ago

      Assassin’s creed and Siege ruined ubisoft.

      They just stopped trying because they learned they can just milk loyal fans for all eternity.

    • Stern@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      1 year ago

      I stopped when I saw Valhalla didn’t have achievements on Steam. To me that represents either extreme pettiness or extreme laziness on their parts and I won’t support either.

  • 1984@lemmy.today
    link
    fedilink
    English
    arrow-up
    52
    ·
    edit-2
    1 year ago

    That’s enough for me to never buy any of their games ever again.

    Remember when they said that if we pay for the product, we dont get ads? :)

    • MeanEYE@lemmy.world
      link
      fedilink
      English
      arrow-up
      18
      ·
      edit-2
      1 year ago

      I also remember when they artificially deliberately reduced XP gained after certain time in game so you either had to grind harder or buy booster packs. And they said it was adding value to the game because you get more playtime.

      • TwilightVulpine@lemmy.world
        link
        fedilink
        English
        arrow-up
        8
        ·
        1 year ago

        This is such transparent bulshit excuse. Who wants their playtime to be more grind? But it’s probably why Assassins’ Creed even adopted XP systems at all.

        If anything I want to go back to the days games had baked in cheats to become invincible and unlock everything so we can fuck around when we feel like it.

        • MeanEYE@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          arrow-down
          2
          ·
          1 year ago

          And yet franchise is thriving. AC was never my thing, especially because of boring fetch quests and collect-a-thons. WoW also had bunch of annoying quests like that, but at least the world building was awesome and lore was plentiful to enjoy the game.

          • Schmuppes@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            1
            ·
            edit-2
            1 year ago

            I like the franchise because I’m into history. I was really looking forward to Mirage after the grindfests that were Origins, Odyssey and Valhalla, but news like this make me consider not even waiting until Mirage is 50% off at some point.

      • El Barto@lemmy.world
        link
        fedilink
        English
        arrow-up
        7
        ·
        1 year ago

        You don’t need to say “artificially” here because the whole game is made by humans.

        Deliberately or maliciously is more like it.

    • DrMango@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      Sometimes you don’t even get the product if you pay for the product. AC: Odyssey will be in my Steam library forever unplayable because I had to delete my Ubisoft account for being hacked into and their support team absolutely refused to let me associate the game I purchased and thought I owned to a new Ubisoft account.

      Fuck those guys. I will never pay money for their games ever again.

  • lntl@lemmy.ml
    link
    fedilink
    English
    arrow-up
    50
    arrow-down
    1
    ·
    1 year ago

    i can’t wait for the day when we will need to watch ads or buy premium before we can use our cars

        • DacoTaco@lemmy.world
          link
          fedilink
          English
          arrow-up
          11
          ·
          edit-2
          1 year ago

          Nope, my boss has an i4 that has this bullshit.
          I have an audi a3 that has the hardware for adaptive cruise control but cant use it because of the same bullshit…

          Car market is fuuuucked

          Edit : fyi, i wasnt aware of the problem when ordering it, and its a company car so i didnt pay for it

            • DacoTaco@lemmy.world
              link
              fedilink
              English
              arrow-up
              10
              ·
              edit-2
              1 year ago

              Leased it, company car, so i havent paid a single euro for it. And i didnt know they would pull this shit off. I ordered it without adeptive cruise control and got this shit instead.

              I would never buy an audi lol, but as a company car, meh.